Real and up close: Automechanika launches workshop campaign with insiders and influencers
An industry gathering in Würzburg gave rise to the idea of an advertising campaign featuring testimonials that is targeted directly at workshops. Unique advertising motifs and video clips were created featuring professionals in the field, workshop owners who are passionate about their profession and blazing new trails, and influencers.
The knowledge advantage: experimenting and learning for the future in the Future Mobility Workshop 4.0
Innovation showcase, training centre and test lab for car dealers and workshops: the Future Mobility Workshop 4.0 at Automechanika Frankfurt – organised in cooperation with the Institute for the Automotive Industry (IfA) – showcases the technologies, processes and business models of the future, offering automotive professionals valuable expertise and new ideas for their own work in future.
Cooperation with APRA Europe: Remanufacturing – the highest form of recycling – to be featured at Automechanika Frankfurt 2020
In collaboration with the Automotive Parts Remanufacturers Association (APRA), Automechanika Frankfurt will be presenting this diverse theme as part of a special ‘Automechanika Remanufacturing Day’.
A strong team: Automechanika Frankfurt and RETRO Messen continue their successful partnership
Automechanika Frankfurt and RETRO Messen have decided to continue their partnership this year, and the Classic Cars area – a lucrative aftermarket sector – will be expanded further at Automechanika Frankfurt 2020.
Winners chosen at the Automechanika Body & Paint Championships in Shanghai
The Automechanika Body & Paint Championships have selected one more finalist for the 2020 competition: Sun Xiao Shuai, a painter sponsored by SATA, became the last finalist selected in 2019 for his creation entitled ‘The 70th anniversary of the founding of the People's Republic of China’. The people’s choice award, for which trade fair visitors and paint enthusiasts had until 17 December 2019 to vote for their favourites online, went to Ian Lai. His car hood is an homage to the R-M paint brand, which is celebrating its 100-year anniversary this year.
Automechanika Body & Paint World Championships: Round 2 in South Africa
Following its successful debut in Great Britain, the Automechanika Body & Paint World Championships are moving on to South Africa for round two. The next national winner for the grand finale in Frankfurt in 2020 will be determined at Automechanika Johannesburg, which is taking place from 18 to 21 September 2019.
Automechanika Body & Paint World Championships: The first finalist has been chosen!
Anthony Fryett of the UK is the first finalist in the international Automechanika Body & Paint World Championships. Fryett impressed the panel of judges at Automechanika Birmingham with both his design idea and his painting skills – which he applied to a bonnet. He will be joined by five other national winners for the grand finale in Frankfurt in September 2020. The next round of the competition will be taking place soon at Automechanika Johannesburg, with the remaining finalists being chosen at the upcoming Automechanika shows in Shanghai, Dubai, Mexico City and Frankfurt.
New cooperation between Automechanika and IBIS
The IBIS (International Bodyshop Industry Symposium) global conferencing platform and the international Automechanika trade fair brand are coordinating their schedules: the upcoming Automechanika fairs in Shanghai and Frankfurt will each feature an IBIS regional event.
Automechanika Frankfurt broadens its scope
The leading international trade fair for the automotive aftermarket is creating new structures for the 2020 event, both thematically and physically on the exhibition grounds. The portfolio will now be more clearly organised, particularly in the areas of workshop equipment and future mobility.
Automechanika releases calendar for 2019
Automechanika’s new annual companion captures the industry’s visions for the future and stages them in the form of spectacular vehicles. The result: complex, futuristic motifs composed solely of car parts from Automechanika exhibitors.
New exhibitor record and more visitors at the 25th Automechanika Frankfurt
Automechanika Frankfurt concluded on 15 September following five trade fair days with a record number of exhibitors, more visitors than in 2016 and a new record for the amount of exhibition space. The event drew 134,622 trade visitors from 184 countries – another record . Of these, approx. 10,000 were at the event for the first time. 82 percent of exhibitors said they had achieved their goals for the event (2016: 78). The megatrends at the fair were digitisation, clean vehicles and classic cars.