Are you interested in the world of mobility – from cutting-edge vehicle technology and digital innovations to the trends of tomorrow – and want to explore the career opportunities this industry has to offer? At AMBITION, you’ll experience the full spectrum up close: with technology, gaming, entertainment, and the chance to connect directly with industry professionals.
Experience, explore, connect
Whether you’re still at school, doing an apprenticeship, or studying, AMBITION gives you real insights into exciting careers in mobility and technology. From vehicle painters to fleet managers – discover what suits you best.
Meet companies, apprentices, and students, ask your questions, and get first-hand information about apprenticeships, study programs, and career entry opportunities. Our industry associations will also be on site to help guide you on your path into the industry.
What makes it special: you’re not just a spectator. At AMBITION, you can try things out, get involved, and experience it all for yourself – giving you a real feel for what to expect.
New in 2026: Following a successful launch in 2024, AMBITION is moving to our Festhalle – one of the most iconic locations at the fairgrounds – for even greater visibility.
What to expect at AMBITION
Look forward to a diverse, interactive experience that combines information and entertainment:
- Insights into apprenticeships, study programs, and career paths in the mobility industry
- Direct exchange with companies and industry professionals
- Interactive workshops, live demos, and hands-on activities
- Gaming, eSports, and entertainment – including Eintracht Tech
- Challenges, activations, and appearances by influencers from the industry
- Exciting technologies and future topics you can experience hands-on
Important: Please enter the discount code AMF26NEXTGENAUTO in the final step of the order process to receive a free seasonal ticket.
The partners of AMBITION 2026
Content partners
Cooperation partners
Review AMBITION 2024
A format that inspires
AMBITION is more than just a trade fair experience – it’s a format that truly resonates: it has already received two Gold awards. In 2025, the project won the BOB Award Gold from the German Marketing Club Association in the “Trade Fairs and Events” category. In 2026, it was honored again with the BrandEx Award Gold for outstanding achievements in live communication in the “Best Formats Event” category.
Impressions
