Are you interested in the world of mobility – from cutting-edge vehicle technology and digital innovations to the trends of tomorrow – and want to explore the career opportunities this industry has to offer? At AMBITION, you’ll experience the full spectrum up close: with technology, gaming, entertainment, and the chance to connect directly with industry professionals.
Experience, explore, connect
Whether you’re still at school, doing an apprenticeship, or studying, AMBITION gives you real insights into exciting careers in mobility and technology. From vehicle painters to fleet managers – discover what suits you best.
Meet apprentices, students and industry professionals who will offer authentic insights into their careers. Professional associations and companies will answer your questions and help you find your own path into the industry. And the best part: Your AMBITION ticket also gives you access to the entire fair Automechanika, including twelve exhibition halls and the programme in the outdoor exhibition area.
New in 2026: Following a successful launch in 2024, AMBITION is moving to our Festhalle – one of the most iconic locations at the fairgrounds – for even greater visibility.
What to expect at AMBITION
Here, it’s all about getting involved and trying things for yourself. Look forward to a diverse, interactive experience that combines information and entertainment:
- Hands-on workshop action: Put your skills to the test by shaping a folding car with ZKF, experience mechatronics and engine installation with ZDK, or explore modern refinishing techniques and creative pinstriping with BFL.
- Challenges with Schrauberblog: Compete in the tyre-changing challenge or put your strength to the test by holding a brake disc for as long as you can.
- Gaming and esports with EintrachtTech: Experience esports action on the Main Stage and and take on exciting gaming and sim racing challenges.
- Creators and automotive professionals: Meet Omid, GerCollector, Serkan & Meltem, AzizDrives, Alexander Bloch, Lina van de Mars, Schrauberblog and others at meet-and-greets and live talks.
- Careers up close: Discover apprenticeships, degree programmes and entry-level opportunities in the mobility industry while connecting directly with companies. In the daily “Chat & Chill” masterclasses, apprentices, young industry professionals, Schrauberblog and JOBLINGE will share insights into their working lives and answer your questions about training, career entry and future opportunities.
The partners of AMBITION 2026
Content partners
Cooperation partners
Review AMBITION 2024
A format that inspires
AMBITION is more than just a trade fair experience – it’s a format that truly resonates: it has already received two Gold awards. In 2025, the project won the BOB Award Gold from the German Marketing Club Association in the “Trade Fairs and Events” category. In 2026, it was honored again with the BrandEx Award Gold for outstanding achievements in live communication in the “Best Formats Event” category.
Impressions
