Are you interested in the world of mobility – from cutting-edge vehicle technology and digital innovations to the trends of tomorrow – and want to explore the career opportunities this industry has to offer? At AMBITION, you’ll experience the full spectrum up close: with technology, gaming, entertainment, and the chance to connect directly with industry professionals.
Experience, explore, connect
Whether you’re still at school, doing an apprenticeship, or studying, AMBITION gives you real insights into exciting careers in mobility and technology. From vehicle painters to fleet managers – discover what suits you best.
Meet apprentices, students and industry professionals who will offer authentic insights into their careers. Professional associations and companies will answer your questions and help you find your own path into the industry. And the best part: Your AMBITION ticket also gives you access to the entire fair Automechanika, including twelve exhibition halls and the programme in the outdoor exhibition area.
Following a successful launch in 2024, AMBITION 2026 moved to our Festhalle – one of the most iconic locations at the fairgrounds – for even greater visibility.
AMBITION 2026 Highlights
- Hands-on workshop action: At ZKF, visitors could put their skills to the test by shaping a folding car, while ZDK invited them to get hands-on with mechatronics and engine installation. BFL offered the chance to explore modern painting techniques and creative pinstriping.
- Challenges with Schrauberblog: Speed was key in the tyre-changing challenge, while the brake disc holding challenge put participants’ endurance to the test.
- Gaming and eSports with EintrachtTech: The Main Stage hosted exciting eSports action. Visitors also had the chance to take part in gaming and SIM racing.
- Creators and automotive professionals: Omid, GerCollector, Serkan & Meltem, AzizDrives, Alexander Bloch, Lina van de Mars and Schrauberblog joined AMBITION for meet & greets and live talks.
- Careers up close: AMBITION offered insights into apprenticeships, degree programmes and career opportunities in the mobility industry, with plenty of opportunities to connect directly with companies. During the daily “Chat & Chill” masterclasses, apprentices, young industry professionals, Schrauberblog and JOBLINGE shared insights into their working lives and answered questions about training, starting a career and different career paths.
Impressions
The partners of AMBITION 2026
Content partners
Cooperation partners
A format that inspires
AMBITION is more than just a trade fair experience – it’s a format that truly resonates: it has already received two Gold awards. In 2025, the project won the BOB Award Gold from the German Marketing Club Association in the “Trade Fairs and Events” category. In 2026, it was honored again with the BrandEx Award Gold for outstanding achievements in live communication in the “Best Formats Event” category.
