- Geely Auto Group showcase latest electrified products and technologies for global markets
- European debut of multiple new electrified models held, including Zeekr MIX, Lynk & Co Z10, and Geely EX5
- Electrified innovations highlighted at Automechanika included Zeekr’s Golden battery, Geely’s latest Short Blade Battery, 11-in1 integrated e-motors, Lynk & Co E-Motive hybrid technology
- Brand and product showcase highlights Geely Holding Group multi-brand strategy
Geely Auto Group participated in the special Electric Vehicle Expo @Automechanika Frankfurt this year as leading representatives. Geely Auto Group brought three of its brands that are looking to enter or expand in the European market, including Zeekr, Lynk & Co, and Geely Auto.
Victor Yang, Senior Vice President of Geely Holding, the lead shareholder in Geely Auto Group, said: “The three Geely Auto Group brands attending the Expo in Frankfurt are a great representation of the China based brands in the Geely Holding portfolio, that are now joining the western sister brands in the global market. Each of the brands has their own distinct identities and positions, competing on different markets and segments; from mass market to luxury segments. They benefit from many shared technologies, manufacturing synergies, global supply chains, and capital access, but have the independence to bring the greatest benefit to global users. In this way, Geely Holding’s system has enabled brands of Geely Auto Group to meet the growing demand for electrified products around the world and accelerate the electric transformation of the automotive industry.”
Spotlight on Zeekr Technology
As one of Geely Auto Group’s fastest growing electric vehicle brand in Europe, Zeekr attended the Expo and held European debut of their latest SEA-M based urban MPV, the Zeekr MIX. Along with the MIX, Zeekr also showcased their most powerful 001 FR model and most recent model launched in EU, the Zeekr X. The brand also showcased Geely Holding’s latest innovations used in the brand’s electric vehicles including Geely Holding’s advanced 800V capable electrical architecture, high-performance silicon-carbide e-motors, and world’s fastest charging battery technology capable of achieving a 5.5C charge rate.
An Electrified Future for Lynk & Co
Lynk & Co, one of Geely Auto Group’s earliest portfolio brands to focus on the European market brought their updated 01 SUV launching soon in EU markets with the brand’s latest EM-P E-Motive long-range plug-in hybrid power technology. Lynk & Co’s EM-P maximizes the user benefits of plug-in models with pure electric range up to 245km and combined hybrid range exceeding 1000km. Lynk & Co also held the European debut of its first pure electric model, the Z10 at the Frankfurt Expo highlighting the brand’s commitment to electrification and giving visitors a glimpse their future product layout.
Electrifying Developing Markets with Geely Auto
Geely Auto made its return to Frankfurt 20 years since the last time the brand attended an automotive exhibition in Europe. At Automechanika Frankfurt, the mainstream brand under Geely Auto Group held European debuts of its newest electric models for the global market including Geely EX5, E8, and Xingyuan. In particular, the EX5 which was developed for global markets from the onset with both left and right hand versions. The high-end pure electric SUV has already passed regulatory requirements in 89 markets including Norway, Indonesia, Thailand, and Australia. The EX5 is also the carrier of some of Geely Auto Group’s most advanced electric vehicle technologies such as the ground-breaking Short Blade LFP battery, 11-in-1 integrated intelligent e-motors, and CTB cell to body tech. The display of the brand’s newest electric models and technologies at the Frankfurt Expo gives visitors insight into their current global expansion strategy based around accelerating the electric transformation of developing markets around the world with high tech, high valued, high quality electrified products.
Accelerating the Electrified Transformation of Industry
The brands and products showcased at the Automechanika Frankfurt highlighted Geely Holding’s multi-brand investment strategy, centered around providing brands with strategic autonomy supported by investments and technology as well as establishing strong partnerships around the world. With strategic autonomy supported by investments and technology, brands in Geely Holding’s portfolio have benefited from the scale and joint resources necessary to create better products and meet the differentiated needs of the broadest range of users.
——End——
About Zhejiang Geely Holding Group
Zhejiang Geely Holding Group (Geely Holding) is a global automotive group that owns several well-known international automotive brands, with operations spanning the automotive value chain, from research, development and design to production, sales and servicing.
Founded in 1986 by Eric Li, the company’s Chairman, in the city of Taizhou in China’s Zhejiang province, Geely Holding launched its automotive business in 1997 and is now headquartered in Hangzhou, China. Today, Geely Holding operates a number of brands including Geely Auto, Lynk & Co, Zeekr, Volvo Cars, Polestar, Lotus, Radar, smart, London Electric Vehicle Company, and Farizon Auto.
Geely Holding sold over 2.79 million vehicles in 2023, with Volvo Cars sales reaching 708,716 units globally and Geely Auto Group's Hong Kong listed entity reporting sales reaching 1,686,516 units.
Geely Holding employs over 140,000 people globally, and has been listed in the Fortune Global 500 for the past thirteen years.
For more information regarding Zhejiang Geely Holding Group please refer to the official website at www.zgh.com