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14 – 18 September 2021 Frankfurt am Main Register now

Information for exhibitors

Would you like to exhibit at Automechanika Frankfurt? You will find  important information here.

COVID-19: Important information for your trade fair activities

Everyone has felt the impact of the COVID-19 pandemic. As trade fair, the well-being of everyone involved is extremely important to us. That is why Messe Frankfurt has developed a concept for hygiene, medical and organisational measures that has been approved by the authorities.

We kindly ask you, as an exhibitor, to update your stand construction concepts to satisfy protection and hygiene regulations.

Learn more

Stand rentals

Stand rentals 2021
  Regular Price
1 - side open EUR 281,00 / m²
2 - side open
EUR 308,00 / m²
3 - side open
EUR 312,00 / m²
4 - side open
EUR 315,00 / m²
Outdoor Area EUR 144,00 / m²
2-storey EUR 145,00 / m²

To the stand-rental price must be added the charge for the obligatory mediapackage of 585.00 EUR (not per m²), the environmental fee of 2.95 EUR /m² and the AUMA fee of 0.60 EUR /m². All prices are subject to value added tax at the current rate.

More information about the obligatory media package

Standpackages at Automechanika 2021

FUTURE MOBILITY PARK – Experience. Utilize. Connect.

Aufbau Future Mobility Park

What is the future of mobility? What will cars look like, what will they be able to do? What type of energy will they use? And what effects will these developments have on automotive repair shops and their equipment? Your products can be experienced in our innovative test parcours in the center of the exhibitions grounds.

Workshop / Aftermarket: Service, modification
E-vehicles:
Passenger cars, micro mobility, cargo- & commercial vehicles
E-mobility ecosystem
: Charging systems, storage technology & batteries, photovoltaics
Connected / autonomous driving:
Various vehicles

Product presentation ‚BASIC package‘: 3,300.00 EUR net*

Aufbau Future Mobility Package
  • Product presentation
  • Communication / Advertising: Press release, ad placement, social media
  • Attribution on parcours website
  • 25 ticket vouchers for visitors
  • 2 exhibitor passes
  • Logo placement on banners at parcours barriers
  • Logo placement on participant wall at parcours

Marketing Add-On: 1,250.00 EUR net**

  • Editorial contribution (non promotional) in social media
  • 2. Logo placement on banners at parcours barriers
  • Logo placement on the parcours website
  • Testimonial (non promotional) on the parcours website
  • App banner: interactive site plan, 7,000 impressions
  • Online banner: editorial page „Themes & Events“, 10:1 banner, 5,000 impressions

Academy Add-On***: 2,900.00 EUR net**

  • Integration Academy (Podium)
  • Mention by name in the press release
  • Online banner: exhibitor search, 10:1 banner billboard, 5,000 impressions
  • Editorial article in the Automechanika Daily

 

* To the stand-rental price must be added the charge for the obligatory mediapackage of 585.00 EUR (not per m²), the environmental fee of 2.95 EUR /m² and the AUMA fee of 0.60 EUR /m².
**
Can only be combined with the BASIC package.
***
Limited to a maximum of 5 packages.

Your Contact:

Franziska Wild
Sales
Tel.: +49 69 7575-3326
Email: Franziska.Wild@messefrankfurt.com

Newcomer package

Darstellung Neuausstellerpaket

You take part in Automechanika Frankfurt for the first time? Then the newcomer package is just the right presentation for your company.

295.00 EUR/sqm including stand construction*

 

*To the stand-rental price must be added the charge for the obligatory mediapackage of 585.00 EUR (not per m²), the environmental fee of 2.95 EUR /m² and the AUMA fee of 0.60 EUR /m². All prices are subject to value added tax at the current rate.

This offer applies to first time exhibitors and in combination with the regular application for Automechanika Frankfurt 2021.

Service provided

(specifications in regards to the booth size are in the PDF)

  • Stand space
  • Positioning in the exhibitor area of your product group and according to an accepted booth offer
  • Stand construction incl. carpet (colour selectable according to pattern card)
  • Lighting: track mounted or extending spotlights (LED)
  • Walls 2,50 m or 3,50 m hight, white, depending on booth size
  • Storage area, starting at 20 m² booth size
  • Company graphics on the back panel, max. 1 m² digital print 4C (the graphics must be available in ready to print PDF format)
  • Electricity 1 – 3 kW incl. 3 plug sockets and incl. electricity consumption
  • Pre- and evening stand cleaning
  • 2 additional exhibitor tickets
  • 50 free of charge visitor vouchers (single entry tickets)
  • Standard booth package price: 295,00 €/qm plus 585,00 € media package (Net excl. environmental and AUMA fee)

Please note:

  • This offer applies to first time exhibitors and in combination with the regular application for Automechanika Frankfurt 2021.
  • The booth design in this offer does not include any furniture.
  • Attached there ist the chart with the specified services/benefits accordant to the booth size.
  • Please see attached draft of the booth design.

Our offer for start-ups

Darstellung Star-up Areal

What will services and technologies look like in the future? The Festhalle will again be a centre of attraction for repair shops, manufacturing industry and the automotive trade at the upcoming Automechanika Frankfurt. The focus will be on new vehicle and workshop concepts, mobility services, alternative drive systems, charging technologies and ideas from start-ups.

Use one of our three stand concepts to showcase your company at the hotspot for trendsetters in the automotive aftermarket. Centrally positioned in the Festhalle with lots of passers-by and near the Academy Stage.

Services

basic-paket16-9
  • Co-working space, 3 x 3 m (detailed specifications can be found in the attachment)
  • Positioning in accordance with consultation / acceptance of the offer in the ‘Start-up@Automechanika’ special showcase in the Festhalle
  • Opportunity for the placement of a custom roll-up banner
  • Premium WiFi access for up to 2 devices (free WiFi is also available)
  • Media package
  • Special interest search for ‘start-up’ on the website
  • Participation in the Start-up Corner (does not include the pitch competition)
  • 10 one-day tickets for visitors (single entry)
  • 2 exhibitor passes
  • Package price: €250/day including environmental fees and AUMA fees (plus any applicable VAT)

Please note:

  • This offer is only valid for qualified companies that satisfy the start-up criteria* and must be accompanied by a regular registration for Automechanika Frankfurt 2021.
  • Please find attached an overview detailing the stand services that are included.
  • We have also attached a graphic depiction of the stand design.

Your Contact:

Franziska Wild
Sales
Tel.: +49 69 7575-3326
Email: Franziska.Wild@messefrankfurt.com

Services

Advanced Paket
  • Individual stand, 3 x 3 m (detailed specifications can be found in the attachment)
  • Positioning in accordance with consultation / acceptance of the offer in the ‘Start-up@Automechanika’ special showcase in the Festhalle
  • Opportunity for the placement of a custom roll-up banner
  • Premium WiFi access for up to 2 devices (free WiFi is also available)
  • Media package
  • Special interest search for ‘start-up’ on the website
  • Testimonial in the ‘Start-ups’ category on the Automechanika Frankfurt website (not an advertisement)
  • Inclusion of company name in the press release on the topic of start-ups
  • Participation in the Start-up Corner, including the pitch competition
  • Integration in the Automechanika Academy presentation programme on 16 September 2021, thematic placement subject to the final approval of Messe Frankfurt Exhibition GmbH, including an option for post-sharing with slot advertising in social media
  • Participation in the Future Mobility Park if product is suitable
  • Qualification for participation in the Automechanika Innovation Awards
  • 20 one-day tickets for visitors (single entry)
  • 2 exhibitor passes
  • Package price: €2,350 including environmental fees and AUMA fees (plus any applicable VAT)

Please note:

  • This offer is only valid for qualified companies that satisfy the start-up criteria* and must be accompanied by
    a regular registration for Automechanika Frankfurt 2021.
  • Please find attached an overview detailing the stand services that are included.
  • We have also attached a graphic depiction of the stand design.

Your Contact:

Franziska Wild
Sales
Tel.: +49 69 7575-3326
Email: Franziska.Wild@messefrankfurt.com

Services

Advanced Paket
  • Individual stand, 4 x 3 m (detailed specifications can be found in the attachment), including a private booth
  • Positioning in accordance with consultation / acceptance of the offer in the ‘Start-up@Automechanika’ special showcase in the Festhalle
  • Opportunity for the placement of a custom roll-up banner
  • Premium WiFi access for up to 2 devices (free WiFi is also available)
  • Media package
  • Special interest search for 'start-up' on the website
  • Testimonial in the 'Start-ups' category on the Automechanika Frankfurt website (not an advertisement)
  • Inclusion of company name and the option to have a testimonial (not an advertisement) included in the press release on the topic of start-ups
  • Participation in the Start-up Corner, including the pitch competition
  • Integration in the Automechanika Academy presentation programme, thematic placement subject to the final approval of Messe Frankfurt Exhibition GmbH, including an option for post-sharing with slot advertising in social media
  • Participation in the Future Mobility Park if product is suitable
  • Qualification for participation in the Automechanika Innovation Awards
  • 1 x hotel room from 14 to 18 September 2021
  • 30 one-day tickets for visitors (single entry)
  • 4 exhibitor passes
  • Package price: €5,500 including environmental fees and AUMA fees (plus any applicable VAT)

Please note:

  • This offer is only valid for qualified companies that satisfy the start-up criteria* and must be accompanied by a regular registration for Automechanika Frankfurt 2021.
  • Please find attached an overview detailing the stand services that are included.
  • We have also attached a graphic depiction of the stand design.

Your Contact:

Franziska Wild
Sales
Tel.: +49 69 7575-3326
Email: Franziska.Wild@messefrankfurt.com

Traffic

2012_Logistik

Here you can find all important information about the new Messe Frankfurt check-in system. To ensure your set-up resp. dismantling activities can run as smoothly as possible, all vehicles accessing the fairgrounds will need to be registered by you.

For any further queries, about the Automechanika traffic regulations::
Telephone +49 69 75 75-66 00
send email

Messe Frankfurt Traffic Management

Registration for accessing the fairgrounds will be possible around August 2021.

Downloads for your trade fair preparations

Here you will find important documents for your trade fair preparations – including the Checklist – that you can easily download in PDF format.

Press services at Automechanika

Press center

Reports in the press, radio and television contribute to the success of your presentation at the fair. Therefore we would like to offer our support for your PR activities before and during the fair.

The media package

The media package

Enjoy the spotlight! Take advantage of the Automechanika Frankfurt media package to raise the profile of your stand before and during the trade fair. The media package is obligatory for exhibitors and constitutes an important tool for a successful trade fair presentation. Find out more about what the package has to offer.

Printed presence (catalogue)

  • Company name, address, telephone, fax, website, e-mail, hall and stand number
  • 2 product groups in the catalogue

Online presence

  • Company name, address, telephone, fax, website, e-mail, hall and stand number
  • Publication of the product groups as booked
  • 1 company page and 5 product pages with text and photo
  • 5 keywords for full-text search
  • 1 update of the presentation per trade fair cycle

On-site presence

  • Listing in the visitor information system Compass on the fair site during the event

Navigator App

  • Listing in exhibitor and product search
  • Position marked in the hall plan

Tradefair visitors inform themselves about your products in advance, during and after the event. If you need more product pages than the 5 included in your Obligatory Media Package, you can book additional product pages.

Warning for exhibitors

We would like to inform you that numerous suppliers have issued so-called "unofficial exhibitor directories". There are also e-mails in circulation that offer lists of exhibitors and visitors. Please pay attention to our information on this topics:

We would like to inform you that numerous suppliers such as Construct Data (FAIRGuide, Expo Guide), Matic Verlagsgesellschaft mbH and the online catalogue "International Fairs Directory" have issued so-called "unofficial exhibitor directories".

These directories have nothing to do with the official exhibitor directory as issued by Messe Frankfurt Exhibition GmbH.

The official exhibitor directory as well as all online media are strictly issued by Messe Frankfurt Exhibition GmbH in collaboration with Messe Frankfurt Medien und Service GmbH.

The billing of the booked online media is based on the respective trade fair event visited. The invoices correspond to the typical Messe Frankfurt Corporate design.

You can find more information about the so-called "unofficial exhibitor directories" on the home page of the AUMA, the Association of the German Trade Fair Industry.

We would like to inform you about e-mails with such or similar contents:

_________________

Hi,

I am following up to confirm if you are interested in acquiring the Visitor’s List.

Trade fair event*, Frankfurt, Germany

Verified Visitor’s Counts: 10,100

Contact record includes: - Contact Name, Company Name, Contact Title, Telephone, E-mail and Web Address.

Let me know your interest, so that we can send you cost & additional information.

Looking forward to hearing from you.

Regards

* trade fair event e.g. Heimtextil, Nordstil, Ambiente.

_________________

Note:

There is no cooperation between the Messe Frankfurt Exhibition GmbH and e-mail senders who offer an alleged "Attendees List/Visitors List" or similar. Visitors and/or exhibitor lists for trade fairs will by the Messe Frankfurt Exhibition GmbH not be passed on, sold or passed on for sale to third parties in any other unauthorized way. Only non-personalized data (among others no personal e-mail addresses) is publicly accessible in the context of trade fairs. The scope of the exhibitor application depends on the marketing services (media package, exhibitor search, catalog etc.) booked for the trade fair event.

Messe Frankfurt against Copying

Messe Frankfurt against copying

The “Messe Frankfurt against Copying” initiative supports you with extensive information and personal consultation to help you protect your intellectual property. Please also note the legal information for exhibitors.

In the past, parts and accessories advertising has repeatedly been the subject of legal disputes. These mostly involve complaints by suppliers about their own trademark being used on parts or accessories without authorisation or at least not in the due and proper form. As a consequence, the exhibitor is in many cases prohibited from further exhibiting the products concerned, or related promotion material. These measures can be enforced under civil or criminal law.

To ensure our exhibitors have a trouble-free trade fair, we would like to draw your attention to the following:

1. General

The accessory or spare part, its packaging and support materials should be designed in such a way that the targeted public is left in no doubt as to the origin of the product. Unambiguous identification must clearly show that the part concerned is the product of an independent third party and not the product of the original manufacturer. The easiest way to do this is to label the product and packaging with your own trademark in a clearly visible place.

The same applies to other advertising measures as well as to the design of the exhibition stand. This, too, must not in any way convey the misleading impression that a special relationship exists with the original manufacturer.

Use of the logotypes or symbols of an original manufacturer for your own advertising purposes requires the prior consent of the trademark owner. Apart from a few legally defined exceptions, the lack of the owner’s consent constitutes an infringement of property rights and may result in civil or criminal legal action.

2. Measures

The logotype or symbol and other business marks of a vehicle manufacturer should therefore only be used if the necessary consent has been granted. You should obtain such consent in writing and keep this document to hand at the trade fair so that you are able to present it if required. The consent should refer to the specific form of advertising or use.

Particular caution is advised when making references to the name of the original manufacturer, as well as to trademark-protected brands or model names. Such information is only permitted where this is necessary to inform the public about the designated use of your own products.

However, it is only necessary to use a third-party trademark where such information about the purpose of the products cannot be provided in any other meaningful way. The specific use must, therefore practically constitute the only means of providing such information. This relates to cases in which such information – for example concerning compatibility with an original part – practically cannot be provided without using the original trademark.

Such exempted use constitutes a legal exception, which should by definition be interpreted restrictively. Where, for example, technical standards or norms exist that are suitable for providing the targeted public with comprehensive and complete information as to the intended purpose of the product (such as size specifications or DIN standards), the use of the trademark would in principle not be necessary and would therefore be inadmissible. Whether an individual case constitutes such a legal exception, i.e. whether it is permissible to use a trademark to describe the intended purpose without the original manufacturer’s authorisation requires detailed examination from a legal point of view. The same applies to the question of what form such use should take; namely, it must not violate moral standards. Thus, the thirdparty trademark in particular may not be used for advertising purposes above and beyond the advertising effect associated with the necessary product designation. This may already be the case where instead of the logotype a manufacturer’s well-known symbol is used.

In your interests and ours, we thank you for heeding the above recommendations when organising your trade fair presentation. As it largely depends on the circumstances of the individual case, we recommend that where clarification is needed you obtain legal advice ahead of the trade fair. Create clarity about the provenance of your products and help us to make our event more transparent.

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