What significance does the Automechanika trade fair brand, with its 16 shows worldwide, have for your business?
Automechanika Frankfurt plays a leading role in the global aftermarket. For Dana, it is a platform to showcase new products and repair solutions – and to maintain and further develop partnerships with customers. Regional trade fairs are also popular meeting points for the industry. Dana attends these events either with its own stand or as a visitor.
Which target groups would you particularly like to reach at Automechanika – and why?Depending on the region, the trade fairs attract different visitor groups. In Frankfurt, our focus is clearly on the international wholesale sector. In Istanbul, Dubai and Shanghai, we tend to meet regional distributors and retailers. Dana is less focused on engaging directly with end users—the ones who ultimately dispose of the spare parts packaging—at Automechanika, and instead connects with them at specialized trade fairs organized by distributors.
What are the current challenges facing your company?
The transformation of the automotive industry is affecting virtually every company. The original equipment business is facing significant revenue volatility, while the aftermarket remains comparatively stable. We are also feeling the geopolitical consequences in the independent aftermarket – such as changing mobility patterns due to rising fuel prices. Globally, we are broadly positioned with diversified markets and a tailored product range, enabling us to offset fluctuations more effectively.