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Automechanika

Ambition

Are you looking for a new way to present yourself to Generation Z? Then take part in Ambition, the new innovative event format that targets precisely this target group - with networking, innovative technologies, gaming, entertainment, lifestyle and music in Hall 3.1.

Ambition's goal

Ambition aims to address Generation Z emotionally and win them over as prospective customers, buyers and specialists. The new event format focuses on dialogue, addressing them at eye level and with a high quality of experience. The aim is to get the young generation excited about new technologies and give them ideas for their own professional future.

Topics

People gaming
  • E-Gaming/E-Sports
  • E-Racing
  • In-Car-Gaming
  • Entertainment
  • HR-Booth/Recruiting
  • Music
  • Lifestyle

How can you take part?

Get involved in one of the theme worlds: Club Zone, Sport Zone, Recruiting Zone, Future Mobility Zone, Gaming Zone and Food Zone. This will not be a traditional stand area, but a modern stand construction with interactive offers, gamification or entertainment. In addition, a stage programme is planned with talks, panels, gaming competitions and live entertainment, which you can also take part in.

Main Stage

Main Stage

  • Expert Lectures
  • Influencer Talks
  • Panels
  • Ambition Partner Performance
  • Gaming Competition Final
  • „Road to Automechanika“
  • Start-Up Presentation
  • Food
  • Music / Entertainment-Shows
  • Special Partner-Events
Gaming Zone

Gaming Zone

  • Competitions Game-Brands
  • Livestreaming Tournament
  • SIM Racing Rigs
  • Side Stages
Future Mobility Zone

Future Mobility Zone

  • Drive technologies
  • Digitalisation
  • Circularity
  • In-Car-Gaming
Recruitment Zones

Recruitment Zones

  • Stand areas in various sizes and designs
  • Additional speed dating areas in the different zones
Sports Zone

Sports Zone

  • Motorsport
  • Interactive offers
  • Sport-Sponsorings
  • Sport-Brands
Club Zone

Club Zone

  • Classic cars
  • History
  • Meet & Greet
  • Club participation
Food Zones

Food Zones

  • Trend- and Superfoods
  • Offerings in the areas
Dating Areas

Dating Areas

  • Digitally bookable meeting slots
  • Chill-Outs

All participation options in detail

  • Stand size XL 
  • Advertising presence 
  • Communication presence (print, social media, video)
  • Live on stage with speakers, presentations, influencers
  • Logo presence an all media
  • Partial presence in different zones 
  • Feature product(s) and technologies
  • Stand size XL 
  • Communication presence (print, social media, video)
  • Live on stage in theme slots
  • Logo presence in selected areas
  • Partial presence in different zones 
  • Feature product(s) and technologies
  • Stand size L 
  • Outdoor and indoor print areas
  • Access to speed dating areas
  • Partial presence in different zones
  • Live on stage on a theme slot
  • Feature product(s) and technologies
  • Stand size M
  • Outdoor and indoor print areas
  • Access to speed dating areas
  • Stand size S
  • Outdoor and indoor print areas
  • Access to speed dating areas

Your contact

Would you like to receive more information?