Do you want to reach Generation Z and Alpha and position yourself as an attractive employer? Then become part of AMBITION – the event format that excites this target group with networking, technology, gaming, and entertainment!
THE hotspot for your recruiting
The automotive industry faces the challenge of attracting young talent – AMBITION at Automechanika Frankfurt 2026 will provide you with the perfect platform for the second time!
Following its successful debut at Automechanika 2024, Ambition is moving into the next phase – with even greater visibility and reach! In 2026, this innovative area will relocate to the Festhalle, one of the most high-profile locations at the trade fair, making it the ultimate hotspot for Generation Z and Alpha. Here, young professionals and young talents will experience first-hand the innovations, technologies, and career opportunities in the industry.
Ambition places a strong emphasis on education and training: At numerous information stands, young talents can discover the automotive industry, establish valuable contacts with companies, and gain new inspiration.
In addition, various apprenticeships in the automotive industry will be presented. A diverse stage programme featuring talks, workshops, and masterclasses will round off the offering.
Your benefits as an exhibitor:
- Direct access to the next generation of skilled professionals
- Interactive formats for maximum attention – gaming, networking, social media & entertainment
- Showcase your innovations and future technologies in a dynamic environment
- Strengthen your employer branding and inspire young talents to join your company
Take advantage of this unique opportunity to position your company as an attractive employer and actively contribute to the future of the industry.
The partners of Ambition 2026
Review AMBITION 2024
