What significance does the Automechanika trade fair brand, with its 16 shows worldwide, have for your business?
The Automechanika is of great importance to our company—especially its location in Germany, which serves as a central platform for direct exchange with our customers. Here, we gain valuable insights into current requirements, pick up key impulses from the market, and can further develop our solutions in a targeted way. At the same time, the international presence of Automechanika, with its 16 trade fairs worldwide, highlights its overall relevance for the automotive aftermarket.
Which target groups would you particularly like to reach at Automechanika – and why?
At Automechanika, we primarily aim to reach customers and partners who want to make their processes more efficient and unlock additional revenue potential in order to remain competitive in the long term. Engaging with all relevant target groups is important to us—from managing directors and decision-makers to foremen and mechanics, as well as commercial staff. Würth is a partner for the entire trade sector. The trade fair offers us the ideal opportunity to stay close to the specific challenges of our customers and to present solutions that create real added value in everyday work.
What are the current challenges facing your company?
The current challenges for our company include, in particular, dynamic market requirements, ongoing digitalization, and changing customer expectations. At the same time, we see these developments as an opportunity to consistently evolve our processes and offer innovative solutions that help our customers succeed in the long term, even in a demanding market environment.