What significance does the Automechanika trade fair brand, with its 16 shows worldwide, have for your business?
Automechanika is a key component of our sales activities. We are an internationally operating company, and our products are available in around 150 countries. These trade fairs provide the ideal opportunity to strengthen relationships. They allow us to meet with customers and partners from all over the world and inform them about our latest innovations. They also enable us to engage with potential new customers and convince them of the value of our brand. Business is done between people, and the importance of personal contact should not be underestimated, even in today’s digitalised world.
Which target groups would you particularly like to reach at Automechanika – and why?
As a full-range supplier in the field of automotive chemicals, with around 4,000 products in our portfolio, we address a wide variety of target groups. In addition to distributors and workshops, these include car dealerships, petrol stations, as well as the industrial sector. We offer the right products, tools and service concepts for everyone – tailored to their specific needs – and we look forward to showcasing these at Automechanika.
What are the current challenges facing your company?
As a lubricant manufacturer, LIQUI MOLY relies on a secure supply of raw materials, stable pricing, and robusr supply chains in order to meet global demand, ensure on-time delivery to our customers, and safeguard the company’s economic success. Geopolitical crises and their impact on markets, as has recently been the case, therefore affect our business as well. It is essential to keep a close eye on current developments and to respond prudently with appropriate measures.