Jewelultra Ltd.

Address
Jewelultra Ltd.
West Farleigh, Diamondbrite House, Ewell Lane
Maidstone, Kent
ME15 0NG
Great Britain and Northern Ireland
Telephone+44 1622 815679
Fax+44 1622 815321
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About us
We are a British Manufacturer of Chemicals and Valeting products which are sold all around the world. We were established in 1992 and we are based in Maidstone, Kent, U.K. with a factory in Loughborough, Leicestershire. Jewelultra are a family business built on traditional values with an unrivalled reputation for fantastic products and market leading customer service. We fill, pack and ship all over the globe from Asia to America and everywhere in between. Our Managing Director John Boseley originally founded the company under the name Lacroe in 1974. Lacroe produced high quality car care products which were developed and tested in Sweden to deal with the harsh Scandinavian climate. He is still to this day Jewelultra’s MD and remains passionate about making quality products with unrivalled customer service. He built the company up to be a major supplier of Car Care Products in the UK and around the world in the 70’s and 80’s. The company built an enviable reputation in supplying own branded products to car manufacturers including VW Group, Nissan, Toyota, Volvo, Citroen, Peugeot and BMW. We are now a wholly owned UK company and a global supplier of Automotive, Marine, Leisure, Motorcycle, Aviation and Valeting Chemicals.
"I am very proud of the business that I have built over the last 31 years. From small beginnings the company has grown into a multinational organisation with agents and distributors across the world. We have fantastic products backed by a fantastic team and I am looking forward to taking the company forward even further."
John Boseley - Founder & Managing Director
DIAMONDBRITE CERAMIC PERFORMANCE PAINT PROTECTION
Diamondbrite's brand new, state-of-the-art product that takes all the good things about the firm’s renowned and award-winning dealer-level two-stage Paint Protection and improves upon them for a better performing more durable product.
Now a simpler, single-stage application, Diamondbrite's Ceramic Protection, a reactive amino-functional propriety solution, produces a harder and more durable coating on paintwork with increased hydrophobicity.
This tough, permanent barrier provides unbeatable protection from harmful UV rays, acid rain, tree sap, insect fluid, road salt, traffic film, tar and extreme temperature cycles, while also giving the paint an extremely glossy, stunning finish that is easy for the owner to maintain.
Boasting cross-linking properties and non-water soluble, this detergent resistant and strongly hydrophobic protective coating not only enhances the paint’s colour and protects against UV fading and harmful contamination, it means the customer never has to polish their car to maintain a glossy finish - ever!
And, when the car does get dirty, thanks to the coating offering excellent water repellency and preventing the adhesion of grime and contamination to the paint surface, a simple maintenance wash is all that is required to bring it back to its best.
As with the two-stage Diamondbrite (which will continue), every application is covered by Diamondbrite’s Lifetime Guarantee that protects against paint fading and the deterioration of the gloss finish. This means that the Aftercare Kit isn’t the only thing customers will leave your showroom with, peace of mind comes in every box too.
On the inside, Diamondbrite Ceramic offers the same Fabric Protection technology as the award-winning original that prevents liquids penetrating the surface, thus stopping unsightly staining and keeping the upholstery looking its best for the life of the vehicle.
It is also joined by a new Leather Protection product that does much the same as its fabric-treating family member, in keeping leather surfaces looking as good as new by preventing staining and denim dye transfer while keeping general dirt and grime at bay. Both the Fabric and new Leather Protection are also covered by Diamondbrite’s Lifetime Guarantee that gives both the customer and Sales Executive confidence in the product.
Since its launch in 1992, offering the UK firm’s Paint and Interior Protection packages have consistently been one of the most profitable add-on services a dealership can offer, as well as being a guaranteed way of increasing the satisfaction levels of customers by allowing them to be confident their new pride and joy will always look good and be protected, both in terms of its condition and its value.
Almost six full years of R&D has resulted in a product that not only out-performs its competitors in terms of its protective and gloss-enhancing capabilities, it is far more user-friendly and easier to apply too.
Both Diamondbrite 2 stage and Ceramic 1 stage Protection packages come complete with an Aftercare Kit that contains a choice of Diamondbrite’s car care range for the customer to use to look after their car long term and maintain their protection and finish, and there is a range of additional aftercare products available in Diamondbrite’s online shop.
For further information on Diamondbrite Ceramic Paint, Fabric and Leather Protection, please visit www.diamondbrite.co.uk or call 01622 815679.
Keywords
- Waterless Wash and Wax
- Car Cleaning
- Paint Protection
- Wheel Cleaners
- Ceramic Paint Protection
Our Products

Interior Trim Enhancer
Diamondbrite now offers an Interior Trim Enhancer, adding to their line of paint and fabric protection systems.
Their philosophy is to provide easy-to-use car care products that produce excellent results without hype or excessive cost, and the Interior Trim Enhancer is a shining example of this. With just one simple application, it cleans, protects, and freshens all interior plastic and vinyl surfaces, including dash/door panels and centre consoles. Its specially formulated cleaning agents work quickly, leaving a long-lasting satin shine and a refreshing banana fragrance that revitalizes the entire interior. Additionally, it is resistant to static, ensuring that treated surfaces stay cleaner for longer.
Developed and manufactured at Diamondbrite's parent company, Jewelutra's Loughborough laboratory and production facility, and rigorously tested by some of the best professional detailers in the industry, Diamondbrite Interior Trim Enhancer is an exceptional product to add to any car care routine.
The product is incredibly easy to use and can be applied directly to the surface or on a microfibre cloth before wiping it down with a clean dry microfibre cloth to remove dust and dirt.

Diamondbrite Automotive Retail Product Range 2024
Jewelultra manufacture a comprehensive range of Protection and Cleaning products, all developed at their laboratories in Loughborough in the UK.

Bulk Chemicals
Jewelultra manufacture a huge range of chemicals in 5 litres and above. These include our Ruby Red Wheel Cleaner (pictured) which turns the brake dust red creating a fantastic effect. All you do is spray it on, leave it for 5 minutes and rinse.

Diamondbrite Ceramic Paint Protection
DIAMONDBRITE NEW CERAMIC PERFORMANCE PAINT PROTECTION is a brand new, state-of-the-art product that takes all the good things about the firm’s renowned and award-winning dealer-level two-stage Paint Protection and improves upon them for a better performing more durable product. Now a simpler, single-stage application, Diamondbrite's Ceramic Protection, a reactive amino-functional propriety solution, produces a harder and more durable coating on paintwork with increased hydrophobicity. This tough, permanent barrier provides unbeatable protection from harmful UV rays, acid rain, tree sap, insect fluid, road salt, traffic film, tar and extreme temperature cycles, while also giving the paint an extremely glossy, stunning finish that is easy for the owner to maintain. Boasting cross-linking properties and non-water soluble, this detergent resistant and strongly hydrophobic protective coating not only enhances the paint’s colour and protects against UV fading and harmful contamination, it means the customer never has to polish their car to maintain a glossy finish - ever! And, when the car does get dirty, thanks to the coating offering excellent water repellency and preventing the adhesion of grime and contamination to the paint surface, a simple maintenance wash is all that is required to bring it back to its best. As with the two-stage Diamondbrite (which will continue), every application is covered by Diamondbrite’s Lifetime Guarantee that protects against paint fading and the deterioration of the gloss finish. This means that the Aftercare Kit isn’t the only thing customers will leave your showroom with, peace of mind comes in every box too. On the inside, Diamondbrite Ceramic offers the same Fabric Protection technology as the award-winning original that prevents liquids penetrating the surface, thus stopping unsightly staining and keeping the upholstery looking its best for the life of the vehicle. It is also joined by a new Leather Protection product that does much the same as its fabric-treating family member, in keeping leather surfaces looking as good as new by preventing staining and denim dye transfer while keeping general dirt and grime at bay. Both the Fabric and new Leather Protection are also covered by Diamondbrite’s Lifetime Guarantee that gives both the customer and Sales Executive confidence in the product. Since its launch in 1992, offering the UK firm’s Paint and Interior Protection packages have consistently been one of the most profitable add-on services a dealership can offer, as well as being a guaranteed way of increasing the satisfaction levels of customers by allowing them to be confident their new pride and joy will always look good and be protected, both in terms of its condition and its value. Almost six full years of R&D has resulted in a product that not only out-performs its competitors in terms of its protective and gloss-enhancing capabilities, it is far more user-friendly and easier to apply too. Both Diamondbrite 2 stage and Ceramic 1 stage Protection packages come complete with an Aftercare Kit that contains a choice of Diamondbrite’s car care range for the customer to use to look after their car

Xpress Waterless Wash and Wax
Clean your Car, Motorhome, Caravan, Motorbike, or Bicycle without using Water.
No Scratches. 🙅♂️ No Fuss. 🙅♂️
You probably have already tried cleaning your Boat, Caravan or Motorhome yourself and it took you so much time and effort and yet, the result wasn’t even comparable to washing your car, bike or motorbike.
You were probably on a water meter and didn't want to pay extra for the amount of water you used plus that additional cost of renting or buying a pressure washer. Or maybe you have to deal with the hassle of re-positioning different hoses, buckets, sponges, wash mitts, drying cloths or chamois leathers during the various steps required while cleaning.
Wouldn't it be great if there was a simpler solution?
And that's why Diamondbrite Xpress Wash & Wax is here.✨
It works and does so in an incredibly easy fashion. There is more to this kit than simply a car wash... it takes the chore of cleaning off your vehicle's exterior and makes it fun!
Here's some important information for you to consider:
Xpress Waterless Wash is a unique formula that utilises advanced cleaning technology to offer the best in modern car care while also working hard to keep the environment safe and most importantly it WON’T SCRATCH the surface!
It was developed by an international team of scientists, chemists, and environmental experts over many years of extensive testing and research.
The product was then manufactured in Britain by Jewelultra Ltd under strict quality controls throughout every phase from production to distribution.
The polish uses avocado oil and organo-modified oils which work together to refine the paint while also nourishing it for a more polished look.
This product was designed as environmentally friendly as possible by using special raw materials, but most importantly, we minimized detergents when creating this polish so it's safer for the environment!
It cleans all types of paintwork, plastic (including dashboard), chrome, leather (even headlight lenses and bumpers) and any other non-porous surface with just one product!
A chemically engineered waterless wash and wax made with a premium all-in-one formula!