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Robert Bosch GmbH
Produkt: The extra loyalty program

The extra loyalty program

Beschreibung

eXtra – The world’s leading B2B loyalty program in the automotive aftermarket

With around 200,000 participants worldwide, eXtra is one of the largest and most successful B2B loyalty programs in the automotive aftermarket. The program was specifically designed to strengthen brand loyalty sustainably while creating real added value for workshops, distribution partners, and manufacturers.

Participants earn valuable points by purchasing selected Bosch Automotive Aftermarket products as well as products from participating partners. These points can be flexibly redeemed for attractive rewards, exclusive offers, and tailor-made promotions.

eXtra helps partners increase brand visibility, build long-term customer loyalty, and create additional purchasing incentives. At the same time, participants benefit from a simple, digital, and interactively designed bonus program offering attractive advantages for their business.

By combining customer loyalty, brand strengthening, and targeted growth initiatives, eXtra makes a sustainable contribution to successful collaboration in the automotive aftermarket.

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ESI[tronic] Diagnostic Software

ESI[tronic] Diagnostic Software

The globally proven diagnostic software for the diagnosis, repair and maintenance of vehicles: efficient, comprehensive, simple, and fast.

  • Information for over 130,000 vehicles from around 150 brands.
  • Tailored to the needs of the workshop.
  • Always up to date.
  • Reliable hardware from Bosch.
  • Experience and expertise.

The diagnostic software provides everything needed for efficient and professional vehicle diagnosis, repair and maintenance. Workshops can license the modular software packages according to their needs. The software updates automatically in the background with constantly expanding vehicle coverage, ensuring it always stays current.

Highlights:

  • Launch of the new ESI[tronic] AI Assistant:
    The upcoming integration of the new AI Assistant into the ESI[tronic] software brings together the worlds of artificial intelligence and the extensive hands-on automotive expertise that Bosch has built up over many years. Troubleshooting and repair processes are significantly accelerated by an AI-based, chatbot-like search across Bosch's entire internal knowledge base and global expertise. For mechanics, this translates into fact-based AI support with a substantial reduction in troubleshooting and document search times. It acts as an intelligent dialogue partner, simplifying and accelerating the search for faults and documentation.
  • Direct Access to Original Manufacturer Documents and Secure Vehicle Data:
    A key advantage of ESI[tronic] is its ability to provide direct and standardized access to the original documents of various vehicle manufacturers, eliminating the time-consuming process of searching through different manufacturer portals. Furthermore with the integrated and standardized Secure Diagnostic Access (SDA) solution, Bosch offers a central and secure gateway to protected vehicle data, ensuring that workshops can work efficiently and in compliance with manufacturer specifications. These features are crucial for modern vehicle repair and a significant advantage for our users.