Beschreibung
eXtra – The world’s leading B2B loyalty program in the automotive aftermarket
With around 200,000 participants worldwide, eXtra is one of the largest and most successful B2B loyalty programs in the automotive aftermarket. The program was specifically designed to strengthen brand loyalty sustainably while creating real added value for workshops, distribution partners, and manufacturers.
Participants earn valuable points by purchasing selected Bosch Automotive Aftermarket products as well as products from participating partners. These points can be flexibly redeemed for attractive rewards, exclusive offers, and tailor-made promotions.
eXtra helps partners increase brand visibility, build long-term customer loyalty, and create additional purchasing incentives. At the same time, participants benefit from a simple, digital, and interactively designed bonus program offering attractive advantages for their business.
By combining customer loyalty, brand strengthening, and targeted growth initiatives, eXtra makes a sustainable contribution to successful collaboration in the automotive aftermarket.






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