What significance does the Automechanika trade fair brand, with its 16 shows worldwide, have for your business?
With its 16 trade fairs worldwide, Automechanika is a central international marketplace for our business. It provides us direct access to customers, partners and decision-makers in all key regions, strengthens our brand presence and supports the expansion of our global sales network. Of particular value are the opportunities to discuss industry trends and innovations, as well as the chance to efficiently enter new markets.
Which target groups would you particularly like to reach at Automechanika – and why?
At Automechanika, we aim in particular to reach wholesalers, parts and accessories distributors, as well as OEM partners. These target groups are especially important to us, as they are directly active in the aftermarket and use or distribute our products on a daily basis. In addition, we seek to engage international decision-makers in order to develop new markets sustainably over the long term.
What are the current challenges facing your company?
The current challenges facing our company are primarily driven by supply chain disruptions caused by the ongoing geopolitical situation. At the same time, requirements regarding sustainability, efficiency, local availability, and compliance with regulatory standards are continuously increasing. It is therefore particularly important for us to remain flexible, implement innovations swiftly, and continuously develop our processes in order to remain a reliable and competitive partner in the future.