Roberlo S.A.

Halley range
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Halley range
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Halley range
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Roberlo S.A.
Ctra. Nacional II Km. 706,5
17457 Riudellots de la Selva
Spain
Telephone+34 972 47 80 60
Fax+34 972 47 73 94
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About us
Roberlo, founded in 1968, is a family run business specialized in the development, manufacture and sale of coatings and repair solutions for the refinish after market and industrial sectors.
Roberlo provides high-quality and innovative solutions, products and technologies that respond to the demands of these markets in constant evolution. Innovation, close customer relationships and top service are three of the drivers that best define the philosophy of this leading company. From its beginning, the company has been characterized by an improvement and progressive growth, as well as a constant adaptation to different environmental and market requirements.
With the aim of offering a totally adapted service, minimizing delays and improving logistics, the company counts with 20 subsidiaries and has 2 production centres where currently work more than 500 employees. The manufacture sites are located in Spain and Brazil. This global vision of the market is as well underlined by its wide commercial network spreading over 120 countries.
In addition, the company has a highly professional Service and Technical Support Department, which provides training and assessment and transmits its knowledge to all clients and agents involved in the car refinish and industrial coatings sectors.
In constant evolution
Professionalism, teamwork and international projection are some of the key values that have guided this company over the last decades. From creation until service, the company works permanently to offer global and adapted solutions for each sector, developing solutions in close collaboration with customers, adapting and personalizing them to the different characteristics of every market or field.
Research and Development (R&D) play an important role in Roberlo’s history. The heart of its R&D is its Crom Techno Center (CTC), which boasts extensive facilities, state-of-the-art technology and counts with more than 60 highly skilled professional devoted to research, quality control and technical and security documentation services. The Crom Techno Center concept goes beyond the usual definition of a laboratory; it is also a centre of reflection and dialogue with all stakeholders of the market.
Its worldwide strategy and its commitment with innovation have strengthened the company's leadership in the production of solutions in the bodywork repair process such as coatings, putties, primers, clear coats or other complementary products. Specifically, Roberlo has established itself as a leader in the production of putties through innovative solutions such as the creation of lightweight putties or, more recently, non-styrene putty. Innovations that have always followed the aim to improve the daily working conditions of the sector and provide products of easy application and high quality.
In addition, the company is also known worldwide for its ability to offer a fully complete range of all the products that are required in a bodyshop. Not only chemical elements but also other complementary products such as abrasives or masking products.
In this same line, Roberlo also stands out for its color systems that meet the highest standards in the industry and that have the best color tools, developed internally. Particularly, Roberlo provides water-based and a solvent based painting technology, thus adapting to all markets.
At the same time, apart from dedicating itself to the development and manufacture of chemical solutions, the company does not forget about the environment and society in which it works, giving support and helping to improve the social and economic situation of the communities by collaborating with diverse organizations, centers and institutions.
Its more than 50 years of continuous growth and its strong commitment to its values have consolidated Roberlo as a world leader in its sectors. Its vision is to continue with this growth and leadership direction, maintaining its drivers, values and through highly committed staff and solid alliances with its clients.
Our product groups
Keywords
- Clear coat
- Manufacturer
- Primer
- Putty
- Paint
Our Products

Blucrom
BLUCROM is a water-based color system that stands out for its versatility: 2 systems in 1, that adapt to the specific needs of the bodyshop.
EFFICIENT is the system thatoffers maximum performance and speed, with the BB-120 Efficient System Agent. And for bodyshops that value ease of application above all else, the EASY system offers a high-level finish and simple application thanks to the BB-110 Easy System Agent.
→ Efficient System
- Time saving of up to 20% and 30% on materials
- Efficiency with all kinds of surfaces and retouching
- High stability on vertical applications
- Excellent coverage
- Acceleration of drying with the Air-Dry Gun
→ Easy System
- High levels of finish and simplicity in application
- Easy to use for all types of repairs
- Simple blending technique
- Excellent coverage
- Acceleration of drying with the Air-Dry Gun
Low investment: 2 in 1
The Blucrom system takes the form of 86 high-performance bases with an accurate dosing format, in 150 ml, 400 ml and 750 ml containers, requiring low investment, and an initial amount of just 27l.
To achieve the perfect color match, Blucrom has the latest generation of measuring equipment, which will avoid rework procedures due to color mismatches The xCrom is a multi-angle spectrophotometer with five standard measurement angles that gives an accurate reading of the color surface. This tool is connected to the iCrom software, which provides the formula thanks to the continuously updated color database.
Blucrom offers you
Processes with high added value: There are explanatory guides and videos at your disposal to ensure the result in complete high-quality repair processes tailored to your needs.
360º System: Roberlo offers all the necessary solutions for bodyshop repair.
Personalized Advice: With our rapid response team you have the necessary assistance at critical moments when you need help.
More info: https://blucrom.roberlo.com/en/

Uniqcrom
UNIQCROM is a versatile solventborne system, delivering premium performance and efficiency:
- Crafted for Outstanding Color Matching
- High Coverage with User-Friendly Application
- Reproduces all OEM Finishes
- Easy to use
- State of the art digital color tools
UNIQCROM is a complete system crafted for excellent color matching with high coverage and user-friendly application. Easily adaptable to a wide range of application conditions and technical styles. A complete and continuously updated color system capable of reproducing today’s OEM finishes.
We provide you with great products, cutting-edge tools, and state-of-the-art systems, bringing great color to your fingertips.
Embrace efficiency and further optimize your workflow by matching our Uniqcrom system with our dedicated matched range of sealer, primers and clearcoats.
We stand by you, with tailored-made trainings, whether online or on-site, ensuring you stay ahead of the curve.
More info: https://uniqcrom.roberlo.com/en/

Halley range
HALLEY, the UV range consists of the UV20 putty and UV200 primer, two 1k UV curing solutions that increase productivity and bodyshop efficiency. With the use of both HALLEY solutions, the repair time of a part is reduced by about 50% compared to conventional accelerated processes.
More information: https://halley.roberlo.com/en/

Crom Campus
Crom Campus is the free access point to all the knowledge, training and information in the areas of car refinishing and industry of Roberlo and Disolac, aimed at painters, bodyshops and distributors in the sector.
The platform gives access to specialized training, thus democratizing knowledge by making it accessible and enjoyable for all those users interested in the topics on offer. Crom Campus is a completely free platform, accessible through any digital device, which allows the training to be followed at the user’s pace, wherever they may find themselves.
The Crom Campus content is not time limited and is updated periodically with new topics and features. This includes material available to users on application techniques, tips, concepts, specific processes, market trends, etc. This content is available in three different formats: articles in the blog section, auto body repair and industry courses, and events. Users simply need to register to freely access all this content.
Variety of formats
The platform is specially designed to offer educational content, such as blog posts. Every week, articles are published on car refinish, industry and color, such as case studies, tips, videos and short lessons, in an open format as well as private upon registration.
The car refinishing and industry courses are complete training courses that go into depth on a specific topic in the area in question. The courses have been designed by professionals active in the sector and are made up of lessons that are quick to complete (no more than 10 minutes), and in a variety of formats: animations, videos, infographics, etc. and users can complete them at their own pace. At the end of each course, a final exam must be passed in order to obtain a diploma that certifies that the course has been completed.
The website agenda section includes the Crom Campus events. These consist of live online meetings with specialists and leading collaborators in the sector, in order to address and keep abreast of developments, trends and the latest technologies. Furthermore, distributors that require it can also find tailored training courses in Crom Campus events adapted to distance learning.
All the training in a single place
Www.cromcampus.com brings together all the knowledge of the car refinishing and industrial coating sector in different formats, making it accessible and adapting it to all levels in a simple and dynamic way. All the training and information on the platform is created by professionals active in different disciplines in the sector (technicians, applicators, laboratory, etc.), incorporating all the latest developments and market trends.
The seed of this project was planted more than 10 years ago with the classroom training that Roberlo offered to its customers. Over the past year, the company has adapted to the new situation and the number of online training courses has risen to 70% of the total. With Crom Campus, a further step has been taken and all the knowledge has been digitalized, making Crom Campus a benchmark space in the sector.
More information: www.cromcampus.com/en

Tempus Process
Tempus Process is the Roberlo's refinishing process in which converge those products that permits not only an extremely efficient and productive repair but also highly qualitative. It provides to body shops important savings in time and energy with an excellent final results.
+ 50% Energy-saving
+ 70% Time-saving
Tempus Process members are:
Racer 1. Light putty that is notable for its drying speed together with a high-quality finish
Velox. UHS 2K 6:1 two-component acrylic primer that provides highly efficient repair processes, thanks to its fast application, drying and sanding.
Blucrom Efficient System. Blucrom is a water-based tintometric system that stands out for its versatility. With the efficient System body shops will achieve the maximum profitability with savings of up to 30% in materials and 20% in time.
Kronox 620. UHS clear coat which stands out for its high finish levels combined with ultrafast drying times for all types of applications.
Play the video: https://youtu.be/vBtN3ODUTtc