Over 100 YEARS OF AUTOMOTIVE EXCELLENCE
Rislone products have been used worldwide with over a century of innovation and millions of loyal customers. We continue to evolve alongside the industry’s automotive technological changes in order to create the most complete line of products that serve the broadest range of automotive needs – from repairs, to maintenance, to getting peak performance from your engine.
Founded in 1921 by the Shaler Company, Rislone was one of the original automotive chemical additives.
Rislone was originally sold in glass bottles through service stations along with Shaler Hot Patches, a vulcanizing system for tyre repair. In the 1930s, Shaler built product awareness by combining showmanship and salesmanship with the Shaler Traveling Circus.
Along with the engine performance benefits, Rislone was instrumental in coining one of the most common phrases in automotive vernacular: The Tune Up. In the late 1930s, Shaler developed a training system for mechanics called the Shaler Rislone Tune Up System. The benefits of a Tune Up to both customer and service provider were numerous. By enhancing a regular oil change with the addition of Rislone and Karbout, a Shaler product for cleaning carburetors, the mechanic was able to guarantee the customer “Feelable Improvement” in the car’s performance. Locations that followed the system were designated as “Authorized Tune Up Service Stations.”
During the 1940s and 50s, Rislone was offering a “Money Back Guarantee of Smooth Driving Satisfaction.”
Advertisements in publications such as Life and The Saturday Evening Post challenged drivers to add Rislone during an oil change, and then drive 16 kilometres. If the beneficial effects of the additive were not felt within 16 kilometres, they could return to the dealer for a full refund. Of the more than 20 million guarantee cards issued with the purchase of Rislone, fewer than one half of one percent were returned for refund.
Throughout its impressive history, Rislone has provided enhanced engine performance in a wide variety of applications.
Nationally known users of Rislone throughout the years include: The U.S. Navy, U.S. Marine Corps and other branches of the United States Government; Allis-Chalmers; the Chicago, Milwaukee, St. Paul and Pacific Railroad Co.; International Harvester; Minnesota Mining and Manufacturing Co.; DeHaviland Aircraft; Ford Motor Co.; the Oshkosh Motor Truck
Company; and numerous Checker Cab fleets.
Perhaps the most famous user of Rislone was Admiral Richard Byrd during his expedition to the South Pole. A letter sent from the expedition’s supply officer to the Rislone distributor, along with an unused can from the trip, states that,”… as our expedition was the first in the history of Antarctic exploration to use, successfully, completely mechanized transport – which consisted of three Citroen tractors, a Cletrac 30-40 and two Ford snowmobiles – Shaler should be proud to be an undoubted factor in making for this success.”
