Michelin Lifestyle Limited is the entity within the Michelin Group responsible for managing the Brand Licensing Program. Our business is represented by over 50 licensing partnerships worldwide, selling more than 38 million products in approximately 130 countries.
At Michelin, innovation extends beyond tires: we also offer a range of premium licensed Mobility Products to support your everyday mobility and active lifestyle. This extensive range is offered with a continuous focus on quality, innovation, and sustainability, which are key values of the Michelin Group.
We understand that maintaining a vehicle in top condition requires quality equipment. That's why our range of mobility products has been designed for the most discerning drivers. We enable them to care for their vehicles with high-performance, environmentally friendly cleaning products, as well as innovative high-pressure cleaners that help save energy. Additionally, we offer quality wiper blades, which have a well-established reputation in the United States, where Michelin is a leading market player in this category.
In the Michelin of tomorrow, everything will be sustainable. That's why we also offer products for vehicle maintenance and repair, such as tools, lifting equipment, tire repair kits, and inflators to monitor tire pressure and extend their lifespan while reducing fuel consumption caused by improper pressure.
Innovation is part of the Michelin Group's DNA. Whether it's in tires, around tires, or beyond tires, we apply the same innovative values. A testament to this is the development of a range of snow chains for all tire sizes, from the Twingo to the Porsche, with patented technology.
We adapt to the world and its changes. This is particularly evident in electrification with the development of electric vehicle charging stations, a core focus of the group's sustainability efforts.
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