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Exhibitors & products 2024

Overview

EFS MIDDLE EAST

Address

EFS MIDDLE EAST
Building F, Office no. 3
Majid Sultan Abdulrahman Saif Al Shamsi Al Muteena Melak 51 Dubai
United Arab Emirates

Telephone+971 50 907 0295

Contact

About us

EFS 4WD Middle East proudly represents the legacy and expertise of Enhanced Four-Wheel Drive Systems (EFS), one of Australia’s most trusted off-road brands, across the Middle East and Africa. With roots in Australia’s tough terrains and decades of experience in the off-road industry, EFS has dedicated itself to engineering high-quality, resilient products designed to conquer the most extreme environments. Our regional branch continues this tradition by offering premium 4WD suspension systems, high-performance winches, advanced LED driving lights, and rugged camping accessories tailored for Middle Eastern and African landscapes.

Since its founding, EFS has stayed committed to quality, durability, and customer satisfaction. Starting as a family-operated company in Australia, EFS quickly earned a reputation for its suspension systems, capable of handling punishing Aussie conditions. Today, the brand continues to evolve with product ranges like the Elite, X-Treme, XTR and MRP2.5 each engineered for reliability in challenging conditions. Our products are known for combining engineering excellence with real-world testing, ensuring they meet the rigorous demands of the off-road community.

In 2024, EFS 4WD Middle East embarked on its mission to introduce this respected brand to new markets. Under the leadership of co-founders Saeid Hoseini Emami (CEO) and Ali Kaviri (COO), both seasoned entrepreneurs and off-road enthusiasts, our team is committed to supporting a growing network of resellers and distributors. Their decades of experience in automotive trading, export, and import have allowed us to build relationships with partners who value quality, service, and long-term commitment.

Our ultimate goal at EFS 4WD Middle East is to become the leading source of off-road solutions for professionals, adventurers, and enthusiasts throughout the region. From our core suspension systems to innovative 4WD accessories, each product reflects our commitment to high performance and reliability, backed by rigorous quality standards. We are also dedicated to supporting local businesses and communities by building a robust network of resellers and partners.

Whether you’re an off-road veteran or new to 4WD exploration, EFS 4WD Middle East offers products and expertise to enhance every journey. Explore our range and discover how our commitment to quality and innovation can elevate your off-road experience.

More about us

Special Interests

Truck Competence

Our Brands

EFS
VIVIDMAX
RECON RECOVERY
yaMate
X-Cape bar

EFS 4WD Middle East is thrilled to bring EFS’s trusted off-road solutions to the Middle East and Africa, supporting a diverse range of adventure enthusiasts, professionals, and dealers across the region. At our trade fair booth, we will be showcasing an array of high-performance products that embody EFS's dedication to quality, durability, and innovation, each engineered to excel in the harshest conditions. Our core offerings include Suspension Systems, with signature lines like EFS Elite, X-Treme, and XTR, each built to enhance off-road capability and comfort. These systems integrate shock absorbers, springs, and components for optimal on-road handling and off-road endurance. Additionally, our Winches range provides essential power for recovery operations, ensuring reliability and strength with models suited for various vehicle weights and terrains. Our Lighting Solutions include the advanced VividMax Ultra driving lights, featuring powerful, automotive-specific LEDs and interchangeable DRL options for dynamic lighting control in any environment. EFS 4WD also brings robust 4x4 Accessories to the market, such as bullbars, side steps, and rear bars that provide essential protection and style for serious off-roaders. To complement outdoor adventures, our lineup now includes practical Camping Gear like 180- and 270-degree awnings that offer quick, reliable shelter in rugged landscapes. Our team is excited to connect with new resellers and partners across the region to share more about our brand, products, and commitment to quality. With a goal to establish a strong network throughout the Middle East and Africa, EFS 4WD Middle East is dedicated to bringing superior off-road solutions closer to home.