Superior WOW Process

The WOW process represents a superior refinish system that, for the first time, aligns all stages from undercoat to basecoat to clearcoat with a clear focus on speed, energy efficiency, and resource optimization.

Unlike conventional solutions that improve individual materials or isolated process steps, the WOW process has been developed and validated as a fully coordinated system. This holistic approach makes the entire repair workflow measurably more efficient.

The combination of technologies delivers clearly quantifiable benefits. Total process time can be reduced by up to 30%, energy consumption during drying by up to 40%, and the carbon footprint of the materials used by up to 60 %.

In the undercoat stage, wet-on-wet technology enables direct overcoating without intermediate sanding.
Combined with low-temperature curing in the clearcoat stage, this creates a seamless, time-efficient process with significantly reduced energy demand.

An additional element of innovation lies in the integration of chemically recycled raw materials. Resources
derived from plastic waste, particularly end-of-life tires, are incorporated into production via a mass balance
approach, reducing reliance on fossil resources.

For body shops, this translates into clear economic benefits. Shorter repair cycles, lower energy consumption,
and higher booth utilization drive increased productivity, for example through additional repairs per day.
The solution directly addresses key demands of the automotive refinish aftersales market: efficiency, profitability, and sustainability, while maintaining consistent quality and meeting all safety and durability requirements.