The 2D Paper Car Air Freshener was the first item Airpure released and presented the first  challenge...what does Coke actually smell like? Many hours were spent working with leading Perfumers and dozens of samples were whittled down to two which were presented to a Coca-Cola panel in Atlanta, Georgia, USA. Although excited about both samples the panel was split so we went back to the lab, used all the positive feed back and created the fragrance we have today.