We are Retromotion / asellerate - your e-commerce industry solution.

With a holistic approach, we offer you an easy entry into digital sales and build the necessary retail expertise to unlock the potential of ever-increasing online sales.

Best decisions based on data
Start your eCom Journey with an analysis.

Based on market and product data, we analyze possible scenarios for the perfect entry of manufacturers into the e-commerce business. We take into account existing framework conditions in fulfillment, compare different sales channels and show growth paths.

Following the data paths
An individual setup ready to scale.

E-commerce comes in diverse facets. A modular infrastructure is therefore a critical building block for sustainable success. With asellerate, for example, the configuration can be freely chosen at the levels of products, logistics and sales channels. Likewise, every manufacturer can benefit from the synergy potential of the existing asellerate network, e.g. in the form of product bundles, a consolidated fulfillment solution, or the online store operated by asellerate itself.

Fulfillment solution from a single source

Whether it's dropshipment, cross-docking or central warehousing, all logistical options must be mastered in the interests of cost efficiency. asellerate offers integrated fulfillment solutions from a single source.

Product Bundles

Manufacturer-only or cross-manufacturer product alliances can be forged to increase product attractiveness.

Accessibility for data as a philosophy
Seamless integration for any business model.

Whether dropshipment or just-in-time. In direct sales or partner business. On marketplaces, price comparison platforms or in your own store. Whether TecCom industry standard or individual API. The headless eCom Engine from asellerate speaks your system language and can be flexibly integrated to meet your commerce goals.

The pulse of the data.
The eCom heart - the asellerate engine

Real-time performance of your eCom activities at a glance. Get a deep insight into the interplay and interaction of various eCom metrics, in individually configurable reports. The asellerate engine is your control center for the content of your products and their playout on the sales channels. Get a quick overview of all incoming orders filtered by order status, sales channels and product groups. Our algorithm calculates the best price for your products based on market data, cost structures and pricing tactics.

When data is combined with emotion.
Our add-on services round out the experience.

We bring a wide range of additional services because we always think eCommerce holistically. First level customer support, product photography, product title and name optimization, campaign management, accounts receivable & invoice handling, price crawling and much more. All must-haves to make the experience unique for the end customer.

Expertise at Work

Working with over 30 manufacturers, we know many of your manufacturer-specific challenges. Solutions always look customized.


Want to be part of the successful journey? Then visit us at our booth! We are looking forward to meeting you!