WHAT IS THE PHILOSOPHY BEHIND THE ALOHA BRAND?

To understand the philosophy behind the Aloha brand, all you have to do is look at the windscreen washer aisles in the shops where you buy it: numerous references with more or less similar packaging and often identical smells and colours. Aloha was born out of this observation, with the aim of modernising and revitalising the windscreen washer aisle by offering a range that was different and more attractive to motorists.

Our brand is made up of 3 ranges of windscreen washers, offering drivers products for all seasons, each with its own destination and fragrance.

THE BENEFITS OF ALOHA

Aloha aims to support you all year round; each range contains at least one windscreen washer for each season to cover the whole year in terms of promotional offers. The range allows you to set up a promotional operation in autumn, winter, spring and summer, while maintaining a unique theme to encourage consumers to try the full range. These 3 windscreen washer ranges have been designed to attract the consumer's attention, creating a story to trigger the act of buying.

As the brand is different, modern and in tune with the times, it will enable you to stand out from the classic windscreen washers that can be found on windscreen washer display shelves. This will generate traffic in-store and, as a result, increase sales.

THE FORMULA POINT

All our ranges have been carefully developed to combine the name of the windscreen washer with the colourant and fragrance to ensure consistency between each product.

Each formula is designed to meet the needs of the season:

In spring, a water-repellent windscreen washer to avoid rain marks

In summer, a mosquito-removing windscreen washer to remove traces of insects and droppings from the windscreen

In autumn, a -10°C windscreen washer with protection against the cold and a water-repellent action to limit traces of rain

In winter, a windscreen washer with de-icing action down to -25°C.

The cocktail range uses the colour of the cocktail wherever possible, with the destination linked to the city or country of origin of the cocktail.

The ranges

We have developed 3 ranges that are in tune with the times:

A cocktail range to escape to the other side of the world, even at home

A travel range to feel like you're on holiday all year round

A mood range to match the theme of each season