Some Legends Fade. This One’s On Fire.

Champion is the Fastest-Growing Choice of Spark Plugs Among Global OEMs

There are champions at every level of the global automotive industry, from the engine builders for the world’s most successful racing teams to the expert professionals who service today’s light vehicles to the engineers who design each new generation of internal combustion engines.

And despite the vast differences in the challenges facing these professionals each day, tens of thousands of them have at least one thing in common: they rely on Champion spark plugs.

It might be surprising to some that a legendary brand dating back to 1907 is today considered by automotive, powersports, marine, small-engine, agricultural, and industrial OEMs as a premier innovator of ignition technology solutions. But it’s a fact – and that’s why many of the largest automotive OEMs and other engine and equipment manufacturers now rely on Champion to help optimize engine performance, efficiency and reliability. And with this rapid shift to one of the industry’s – if not the world’s – most iconic brands, these OEMs are helping guide the choice of spark plugs, glow plugs, ignition coils, and ignition wire sets by workshop professionals.

Igniting Expectations

There’s no question that OEMs, racing teams, workshop professionals and millions of consumers worldwide know and respect the Champion brand. But for automotive professionals, the greatest respect is reserved for leading-edge technologies that elevate the power, efficiency and reliability of their engines.

Champion delivers on this expectation through its aggressive, ongoing investment in advanced R&D conducted across an extensive global network of engineering centers, and the exclusive, market-leading ignition technologies it delivers for virtually every engine on, and off, the road.

Plus, today’s Champion spark plugs aren’t simply developed for OEMs; they’re the products of exceedingly close collaboration with OEM engineers, ensuring that every Champion plug exceeds the requirements of its corresponding engine and operating environment. To ensure this same standard of excellence extends to the engine service market, the full offer of Champion replacement spark plugs are manufactured in the same plants that supply global OEMs and feature the same engine-specific technologies utilized in each engine’s original plugs.

One Brand. Every Engine.

Champion’s emergence as the leader in ignition technology for modern diesel and petrol engines offers impressive benefits for professionals at every level of the automotive industry. For OEMs it means increased engine power, reliability, fuel efficiency, and customer loyalty. For automotive workshops and skilled technicians, it means one legendary brand of ignition products – with a comprehensive range of best-in-class plugs, coils and wire sets – can restore the like-new performance of virtually any engine.

What began in 1907 is still firing the imaginations of OE engineers 117 years later. That’s why, now more than ever, champions choose Champion.

 https://www.championautoparts.com/en-ae/