Autopromotec is an international exhibition for automotive equipment and aftermarket products. Founded in 1965, the event is organised by Promotec, a services company owned by AIRP - Associazione Italiana Ricostruttori Pneumatici (Italian Tyre Retreaders Association) and AICA - Associazione Italiana Costruttori Autoattrezzature (Italian Automotive Equipment Manufacturers Association). Its unique formula is based on the specialisation, professionalism and quality of the exhibition, a true meeting point between manufacturers and users. The trade show - which includes over 580 product categories, covering all sub-sectors of the aftermarket - takes the form of a selection of specialised fairs, where visitors can easily plan personalised itineraries based on their professional interests. Through intensive promotional activities supported both at an institutional level and by trade associations, over the course of 29 editions Autopromotec has experienced a continuous increase in international growth; such campaign keeps getting busier and include cooperation with important Italian institutions, the main associations of the countries considered strategic for the automotive aftermarket, and Italian promotion organizations, so as to give more visibility to the show and attract a wide international audience.

The show combines a long tradition, a technological soul a great passion for motors thanks also to the place hosting it: Bologna and the Emilia-Romagna region, known worldwide as the "Motor Valley", home to car and motorcycle manufacturers that made history through the technological contribution of the industries allied to car and motorcycle manufacturing.