Founded in 1971 in Emilia, Italy, SLEM is part of the rich history of the country’s car refinishing industry. The company was established by the Margini family to meet the body shop’s need for high-quality and reliable car refinish solutions. Since its inception, SLEM has been recognized worldwide for its excellence and innovation,continuously developing and perfecting products to meet the highest standards in each market.

In June 2023, SLEM became part of BRIOLF GROUP, a corporate group with a rich history spanning over 50 yearsin the chemical sector. Under Briolf Group’s stewardship, SLEM has leveraged the group’s technology, expertise, and resources to achieve the highest standards and develop an exceptional product portfolio for the car refinishing market. 

SLEM is a brand renowned worldwide for its innovative products and exceptional service, combined with the loyalty to the company values: Family Business, Partnership, Innovation and People.

Committed to pushing technological boundaries, SLEM delivers cutting-edge solutions that enhance everyday life at the body shop together with an outstanding professional team that ensures seamless user experiences, providing reliable assistance whenever needed. By prioritizing user experience and reliability, SLEM has established itself worldwide as a trusted name in the industry, consistently setting new standards for quality and innovation thanks to its robust R&D department and state of the art technical centers.

With the support of the group, our vision is to become a leading global company in the car refinish coatings solutions. We aim to offer our customers and end users the highest quality products and excellent service.

We will achieve this goal by upholding the values and principles that have guided us so far, and by fostering strong partnerships with our customers