HOW WE CAN
HELP YOU

As specialists in our products and markets, we are committed to creating, structuring and developing our customers’ own brands.
When we design your private-label brand (PLB), we always make sure we consider the following factors:
– your sales objectives;
– your profitability objectives;
– your company values;
– your brand image.
This means that we focus on three key aspects—financial, marketing and environmental—when developing your PLB strategy.

BUILDING YOUR PRIVATE-LABEL RANGE

First of all, we will work with your purchasing and marketing teams to build your permanent core range of products. This includes defining all the elements in your product mix. We work on the container and its contents simultaneously, which enables us to design a distinctive, attractive PLB range that fits your marketing and sales objectives.

For the container, our marketing teams will develop original, exclusive packaging that effectively reflects your product positioning.

Our technical teams will then produce your chosen packaging. Product packs will be manufactured by our factory at optimum cost, without compromising on quality.

We can also recommend the most appropriate product alternatives for your range and needs, thanks to our extensive, in-depth knowledge of the automotive fluids market (screen wash, engine coolant, lubricant, AdBlue©). Whatever your criteria—breadth and depth of range, regulatory requirements (manufacturer-standard products) or marketing (screen wash protection level)— we will always find the right solution to define and structure your product lines.

In addition to defining your Private Label range, we will also work together to design the necessary merchandising and marketing materials to accompany it. This includes creating labels that reflect your brand image, proposing digital and social media campaigns, and producing customized merchandising tools and materials (ready-to-sell boxes). Our goal is to place your brand at the centre of shelf displays all year round to maximize your sales and optimize the profitability of your product line.

CREATING DYNAMIC DISPLAYS AND PROMOTIONS

For your PLB to reach its full potential, you will also need to make sure that your product line stands out by creating dynamic displays all year round and offering promotions on your best-selling products. EXTRUPLAST can help you design and implement offers and promotions that are aligned with your marketing policy.
These range from simply drawing attention to discounted products, to creating customized merchandising materials or specific product formats. The overall goal is to offer customers an excellent shopping experience.

WHAT IS YOUNGTIMER?

Before the brand was created, the Youngtimer lifestyle was already shared by thousands of car enthusiasts. Youngtimers are well-kept cars that came into circulation between 20 and 30 years ago, in other words vehicles that became popular between the 1980s and the early 2000s.

These include mythical models like the BMW E30 or the Volkswagen Golf GTI, as well as more common vehicles such as the Peugeot 306 XS.

This category of cars also includes flagship French models, like the series of Renault and Peugeot GTIs from the 1980s.

WHAT IS THE PHILOSOPHY BEHIND THE YOUNGTIMER BRAND?

The Youngtimer brand was created by car enthusiasts for car enthusiasts, as well as for all car owners who want to take good care of their vehicle. Youngtimer promises a high-quality, innovative range of products. The brand is committed to differentiating its products from other market offerings by providing high-quality formulas and superior design.

It has one, simple goal: to produce and formulate innovative, essential car care products. To achieve this, Youngtimer draws on expertise in both product formulation and packaging.

Youngtimer seeks innovation, not only through new formulas but also in how products are used. This means tailoring product volume to actual usage, or developing concentrated products, to offer customers smart solutions and premium products.

PACKAGING

Choosing the right packaging is an essential factor when defining a product range Our goal is always to improve and adapt packaging to the final product. For the Youngtimer brand, this means:

Adapting packaging to facilitate product usage and provide the right quantity of fluid.

Providing modern, easy-to-use, practical packs.

Using PET for packaging to substantially reduce plastic consumption with a quality finish.

PRODUCT FORMULAS

Youngtimer also pays careful attention to product formulation. To fulfil its promise to offer high-quality, innovative products, Youngtimer develops its own formulas. Designed by car enthusiasts for car enthusiasts, all the brand’s formulas align with this philosophy. All our formulas are laboratory tested to ensure that the finished products achieve optimum efficiency.

OUR RANGE

Our range reflects our brand values. Every product fulfils our promise for innovation through its packaging or its formula. Our brand also incorporates our quality commitment into each product by thoroughly proving and lab-testing every formula. Lastly, we honour our promise to provide relevant products by constantly renewing our product range and adapting each formula as technology progresses. Our brand’s aim is to broaden our range of car care products, as well as our line of vehicle maintenance basics like screen wash and engine coolant.

Youngtimer wants to offer new, pioneering solutions for the whole range of products that our customers use to care for their cars. In addition, our products are made and packaged in France, making them the ideal choice to take care of your vehicle.

WHAT IS L’ARBRE VERT AUTOMOBILE?

L’Arbre Vert Automobile was created in 2019, as part of a partnership between EXTRUPLAST and L’Arbre Vert. The aim of this brand is to offer car maintenance products that have low environmental impact and take care of your health.

Both L’Arbre Vert Automobile product ranges are formulated and packaged in line with our CSR policy. The first range comprises three screen washes that come in 5 L containers. The second range offers seven car care products in 500 ml bottles.

OUR COMMITMENTS:

L’Arbre Vert Automobile works to protect the environment by offering a range of screen wash and car care products that are effective, adapted to customers’ needs and aligned with market expectations.

From formulation to production to packaging, L’Arbre Vert Automobile is committed to sustainable development with low environmental impact.

PACKAGING

Our screen wash containers are made with PET plastic (Polyethylene terephthalate), into which we inject 50% of R-PET (recycled PET), produced from recycled plastic waste such as water bottles. This makes our packaging fully recyclable.

For our car care range, we have taken this approach one step further, by packaging our products in 100% R-PET bottles.

PRODUCT FORMULAS

The formulas we develop do not contain controversial ingredients and prioritize plant-based ingredients.

We also keep any substances that might cause skin reactions out of our products, to take the best possible care of your health. L’Arbre Vert Automobile therefore does everything it can to protect your health and the environment while offering effective products at a fair price.

OUR RANGE

Our range of ready-to-use screen wash is formulated to clean all types of windscreens. This range includes three screen wash fluids, supplied in 5 L containers. These three products offer various levels of protection, to enable motorists to adapt their screen wash to the time of year.

A de-icer screen wash: Removes streaks of road salt, helps de-ice your windscreen, and protects against freezing down to -25°C. Ideal during very cold spells.

An anti-insect screen wash: Removes insect residues and may be used throughout the summer season.

An all-seasons rain-repellent screen wash: Clears raindrops from your windscreen all year round and protects against freezing down to -15°C.

To take our approach further, L’Arbre Vert Automobile now also offers a new car care range. Comprising seven products, this range allows you to care for your car, and also takes care of your health.

Our range of products has three advantages:

– Hypoallergenic formulas that are suitable for all skin types, including the most sensitive skin, to take care of both your skin and your health.

– No-rinse car care products that do not need to be washed off after use.

– Formulas that respect your vehicle, which we develop according to strict specifications to protect the various parts of your car as well as cleaning them effectively.

Our car care range includes:

A fabric and carpet cleaner to deep clean stains, even the most stubborn, ground-in stains.

A wheel trim and hub cap cleaner that removes the toughest dirt and grease, while protecting the whole wheel mechanism.

A bodywork cleaner for the exterior of your car, to clean paintwork and remove grime without water or rinsing.

A plastic trim cleaner for the interior of your vehicle, to clean and protect plastic surfaces, leaving an antistatic film to prevent dust from forming again.

A glass cleaner for the inside and outside of your car windows, which leaves a streak-free, glare-free finish.

A de-icer spray to help de-ice your windscreen down to -30°C.

An insect and birdlime cleaner to remove insect residue from all car surfaces. This strong-action fluid effectively softens and lifts stubborn deposits.

WHAT IS THE PHILOSOPHY BEHIND THE ALOHA BRAND?

To understand the philosophy behind the Aloha brand, all you have to do is look at the windscreen washer aisles in the shops where you buy it: numerous references with more or less similar packaging and often identical smells and colours. Aloha was born out of this observation, with the aim of modernising and revitalising the windscreen washer aisle by offering a range that was different and more attractive to motorists.

Our brand is made up of 3 ranges of windscreen washers, offering drivers products for all seasons, each with its own destination and fragrance.

THE BENEFITS OF ALOHA

Aloha aims to support you all year round; each range contains at least one windscreen washer for each season to cover the whole year in terms of promotional offers. The range allows you to set up a promotional operation in autumn, winter, spring and summer, while maintaining a unique theme to encourage consumers to try the full range. These 3 windscreen washer ranges have been designed to attract the consumer's attention, creating a story to trigger the act of buying.

As the brand is different, modern and in tune with the times, it will enable you to stand out from the classic windscreen washers that can be found on windscreen washer display shelves. This will generate traffic in-store and, as a result, increase sales.

THE FORMULA POINT

All our ranges have been carefully developed to combine the name of the windscreen washer with the colourant and fragrance to ensure consistency between each product.

Each formula is designed to meet the needs of the season:

In spring, a water-repellent windscreen washer to avoid rain marks

In summer, a mosquito-removing windscreen washer to remove traces of insects and droppings from the windscreen

In autumn, a -10°C windscreen washer with protection against the cold and a water-repellent action to limit traces of rain

In winter, a windscreen washer with de-icing action down to -25°C.

The cocktail range uses the colour of the cocktail wherever possible, with the destination linked to the city or country of origin of the cocktail.

The ranges

We have developed 3 ranges that are in tune with the times:

A cocktail range to escape to the other side of the world, even at home

A travel range to feel like you're on holiday all year round

A mood range to match the theme of each season