The all new Glasurit

100 Line

Eco friendly paint to improve
your business efficiency

Glasurit, BASF's premium paint brand, is introducing the fully automatic mixing machine Alfa CR4/CR6, powered by Refinity which will offer a 100% digital color retrieval experience for bodyshops. With the Alfa CR4/CR6, painters can now complete up to six mixes in less than 15 minutes, which is a groundbreaking achievement in terms of speed and accuracy. From the ability to complete six mixes at once to reducing paint waste, the Alfa CR4/CR6 will transform the refinishing process into an even more sustainable one.

End-to-end efficiency

The Alfa CR4/CR6, powered by Refinity, dramatically accelerates the throughput with 100 Line. The fully integrated and connected mixing machine converts digital color retrievals into perfectly accurate mixes and allows bodyshops to benefit from a high-performance digital experience. Refinity, Glasurit's cloud-based digital platform, offers body shops and painters an exclusive seamless digital experience for all their business solutions.

The Alfa CR4/CR6, Powered by Refinity, leads to direct benefits for customers and painters.

1)    Increased process efficiency: The machine comes with less manual effort, fewer mistakes and an outstanding speed performance, producing up to six mixes in less than 15 minutes. Compared to six manual mixes which can take an average time of six minutes each, body shops can save up to 60% of time with the new Alfa CR4/CR6 mixing machine. Additionally, and crucially, the machine optimizes the daily workload of painters and leads to a higher satisfaction at work.

2)    Streamlined consumption: The fully automatic mixing machine reduces paint waste, optimizes consumption and leads to less rework through improved color accuracy.

"We are really excited to deliver to our body shops and customers the fastest and most accurate digital color experience ever with Glasurit.  The new Alfa CR4/CR6 brings speed, precision and ease to the entire color process, streamlining and alleviating workflow and workload from our teams driving efficiency" said Jane Niemi, Head of Global Marketing – Automotive Refinish Coatings Solutions. “Sustainability plays an important role in here. Product waste is reduced and by using our most sustainable waterborne basecoat line, 100 Line, we help body shops reduce their environmental impact.”

The Alfa CR4/CR6 has been launched in March 2024.
 

A BOOST for accelerated success in body shops.

Transparency

We make your business transparent. We show you how your business performs. We make everything measurable and track your KPIs. You can compare different locations with each other and set a benchmark.

Increased profitability

We will show you your potential and how you can get there. There is always room for improvement. We will create a milestone plan to achieve your goals. We will reduce your key to key time, cut costs and improve revenue.

OEM Approval

The partner of choice of OEM. You have an upcoming OEM Audit? You want to gain OEM approval? With our assessment and milestone plan we will lead you towards an approval.

Sustainability

Get greener. We help you to get a greener body shop and improve your ecological footprint. Position yourself as a green pioneer!

Sustainable solutions

At Glasurit, we believe in helping you achieve long-term and sustainable body shop success. Become a leader in the collision industry and bolster your sustainability contributions and position with Glasurit solutions.

The colorful way to be green

For Glasurit, sustainability means aligning economic success with social and ecological responsibility. To ensure business success is long-lasting, you need to consider people and the environment in your activities. The best part is that sustainable actions can pay off directly for bodyshops. For example, Bodyshops that use our basecoats, with excellent hiding power, use less materials, conserving resources and saving money. And since they use less energy, thanks to our extremely fast-drying undercoats and clearcoats, these bodyshops protect the environment, saving energy costs at the same time. It’s what we call #EcoEffectiveness. Environmentally-friendly AND business-friendly. It’s the best of both worlds.

Taking green to the new heights.

Use less material, reduce waste, and lower VOCs - set new standards in sustainability with 100 Line. Click below to learn about our sustainability commitment.

Glasurit 100 Line stands for the highest eco-efficiency, helping our customers to grow, become more competitive and, at the same time reduce the environmental impact.