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Aussteller & Produkte 2024

Ausstellerübersicht

Auger Autotechnik GmbH

Adresse

Auger Autotechnik GmbH
James-Watt-Strasse 1
47506 Neukirchen-Vluyn
Germany

Telefon+90 532 668 21 26

Fax+49 2236 8718829

Kontakt

Über uns

Expert partner on the Commercial Vehicle Aftermarket

Auger wishes to achieve a significant market share in the global commercial vehicle aftermarket and has thus been working for more than three years on increasing brand awareness, delivering goods to the customer faster and cheaper, and generally continuously increasing the level of service.

Auger has been a supplier in the independent aftermarket since 2003. A team of engineers, researchers and material experts focuses on the operations and perfected parts manufacturing. This starts with research and development, continues with the selection of raw materials and ends with benchmarking tests and the final products. “This concentrated in-house expertise enables us to design our parts in such a way that we can guarantee excellent quality,” says Managing Director Aliriza Nurtac Onvural.

Auger currently has a growing range of more than 40.000 references, which the company supplies in more than 65 countries. The sales headquarters and the german central warehouse are located in Neukirchen-Vluyn. From here, all parts are dispatched to retailers overnight. Fast deliveries are Auger’s main feature – because a non-moving truck costs money. Other warehouses are located throughout Europe and Russia, because Auger delivers globally, but with a focus on the european and russian markets. The sales team is international and communicates with customers in the most important languages. With the “Auger Portal” the company has created a B2B-platform where customers can process all conversions, queries, orders, invoices or backorders online, regardless of the time or place.

“We want to strengthen the independent aftermarket and support our partners in gaining market shares against strong tied competition,” Onvural says. The closeness to the independent spare parts market is also reflected in the company’s logo: “I AM Auger” is a play on words that not only clearly expresses the employees’ identification with the company, but is also an acronym that stands for the “Independent Aftermarket”.

Auger’s strength lies in the in-house production: the company owns the necessary facilities for product development and mass production. In addition, it is agile enough to fulfil the needs of small, medium or large companies in small or high quantities. The main focus is on products for commercial vehicles, in particular the fields of suspension, steering, axes, powertrain, clutch and brakes. “We have production lines in 13 factories and own a top-class research and development centre,” Onvural reports. Among other things, data from all over the world are collected there to analyse the behaviour of the vehicle and products under extreme road and weather conditions. “We continuously monitor how each part behaves under certain loads and use this data for fine-tuning. We place as much emphasis on quality as we do on quantity.”

Auger = Expert partner on the independent aftermarket 

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Special Interests

Truck Competence

Keywords

  • Achse / axles
  • Federung / suspension
  • Karosserieteile / body parts
  • Lenkung / steering systems
  • Bremse / braking parts