The Automechanika Lovers Blue, Silver, Gold status gives you additional benefits to strengthen your company presentation – before, during and after the show.
How it Works
- The programme is for exhibitors at all Automechanika shows worldwide.
- Depending on your status, the Automechanika Lovers programme includes marketing benefits and services that strengthen your company's presentation at the show.
- The offer is valid for all status customers (Blue, Silver, Gold) from 1 January 2025 to 30 September 2026.
- The Automechanika team has already informed the respective customers about their status by e-mail.
- As soon as your company has confirmed its participation as an exhibitor at an Automechanika show, the on-site show team will arrange everything else.
How does my Company Obtain Blue, Silver or Gold Status?
Companies that already achieved Automechanika Lover status during the Automechanika Lovers pilot programme (Sep. 2022 - Aug. 2024) have automatically been assigned blue, silver or gold status.
Non-status customers can join the programme as of 1 October 2026, provided that the company has participated in at least 3 Automechanika trade fairs between 1 January 2025 and 31 July 2026.
Criteria for Blue, Silver, Gold status
Status is based on four main factors:
- Number and type of trade fair participation*
- Business Profile**
- Sustainability Index**
- Prominence in the aftermarket.**
The categories are classified as low, medium and high and each given a score between 0 and 100.
The overall rating determines the final status:
- Score from 0 to 59 – Blue Tier
- Score from 60 to 79 – Silver Tier
- Score from 80 to 100 – Gold Tier
* The data collated for the evaluation: September 2022 – July 2024
** Assessment period for the evaluation – between July and September 2024
1. Number and type of trade fair participation (weighted at 50%)
a) Number of show participations
| High | Medium | Low |
|---|---|---|
| 9 and above events | 6 - 8 events | 3 - 5 events |
b) Stand size (square meters)*
| High | Medium | Low |
|---|---|---|
| Above 200 | 101 - 200 | 0 - 100 |
| 4 Points | 3 Points | 2 Points | 1 Point |
|---|---|---|---|
| Individual Exhibitor | Self-exhibiting Pavilion Organiser | Co-exhibitor | Pavilion Exhibitor |
*Stand size and stand type are multiplied and the result is:
| High | Medium | Low |
|---|---|---|
| From 1,000 | 501 – 1,000 | 0 - 500 |
2. Business Profile (weighted at 25%)
The analysis is based on research results from Frost & Sullivan (Frost.com), Automechanika’s Global Knowledge Partner
a) Type of company
| High | Medium | Low |
|---|---|---|
| Manufacturers, Suppliers, R&D | Service Providers, Sales, Retailers, Dealers, Distributors, Associations | Logistics Providers, Finance, Exporters, Others |
b) Company operational status
| High | Medium | Low |
|---|---|---|
| > 10 years | 6 to 10 years | 0 to 5 years |
| > 250 employees | 51-250 employees | 0-50 employees |
c) Website Access
| High | Low |
|---|---|
| Website available (AND) accessible | Website not available (OR) not accessible |
| Press releases/ news articles available | Press releases/ news articles not available |
3. Sustainability index (weighted at 15%)
The analysis is based on Frost & Sullivan’s Proprietary Tool (Frost.com) and includes environmental policies, environmental impact reduction measures, occupational health and safety management systems, code of conduct, anti-corruption policies, CSR and sustainability initiatives.
4. Aftermarket prominence (weighted at 10%)
| High | Low |
|---|---|
| Automechanika related products and services | Logistics, Transport, Investment and others |
How Long is the Status Valid for?
The status remains valid until 30 September 2026. The status will be reviewed again in mid-July 2026, based on the above criteria and assigned accordingly. The status will then be communicated before 30 September 2026. Messe Frankfurt reserves the right to change the current criteria for future status classification in July 2026.
The Benefits for your Company at a Glance
Pre-Event Marketing
| Blue | Silver | Gold | |
|---|---|---|---|
| Status label for marketing purposes | X | X | X |
| Website: Exhibitor logos on the show homepage under the heading “Automechanika Lovers” | X | X | |
| Social Media Post: * A joint welcome post for customers with the same status |
X | X | |
| Newsletter: * A joint welcome for customers with the same status |
X | X | |
| Publication of an interview (text / film) | X |
* The show team decides in which period the releases take place. It may be published before a company has decided to exhibit at the respective show. In this case there is no entitlement.
Onsite Marketing
| Blue | Silver | Gold | |
|---|---|---|---|
| Reduction on additional branding or sponsorship booked at each Automechanika show | 10% | 15% | 20% |
| Welcome banner: A joint welcome banner for customers with the same status | X | X | |
| Website: Company logo featured next to the name in the exhibitor listing, online | X | X | X |
| Press Center: Display of company information | X | X |
Post-Show Marketing
| Blue | Silver | Gold | |
|---|---|---|---|
| Social media post: A joint thank you post for customers with the same status | X | X | |
| Newsletter: A joint thank you for customers with the same status | X | X | |
| A mention in the final press release | X |
Services according to location
| Blue | Silver | Gold | |
|---|---|---|---|
| Access to the VIP lounge (applies to Automechanika shows in Astana, Ho Chi Minh City, Kuala Lumpur, New Delhi, Mexico City & Shanghai) | Access for one person | Access for two people | |
| Visitor vouchers (Mexiko, Frankfurt) | 20 | 50 | |
| Invitation to the CEO Breakfast at Automechanika Frankfurt | For one person |
Exhibitions included:
Contact
For further information contact: automechanikalovers@messefrankfurt.com
Terms & Conditions
1. The offer is valid for all companies that have already achieved Automechanika Lover status during the Automechanika Lovers Pilot Programme (September 2022 - August 2024).
2. For companies that do not yet have a status, admission to the programme is possible from 1 October 2026. The prerequisite for this is participation in at least 3 Automechanika trade fairs in the period from January 1, 2025 - July 2026.
3. The offer applies to:
- main exhibitors
- self-exhibiting organisers
- joint stand participants
- pavilion exhibitors
4. Blue, Silver, Gold status is based on four main criteria:
- Show participation (50% weighting)
- Business profile (25% weighting)
- Sustainability index (15% weighting)
- Aftermarket prominence (10% weighting)
You can find all the details on scoring here
5. The status applies to all companies within a corporation/company group.
6. Messe Frankfurt offers programme participants various marketing benefits and services depending on their status. However, each programme participant can only take advantage of these marketing and services if it is an exhibitor at one of the Automechanika shows in the period from 01.01.2025 - 30.09.2026.
7. The benefits are not interchangeable, cannot be paid out and are not transferable to the next or any other Automechanika show.
8. In the case of “Social Media Posts” and “Newsletters” for the “Pre-Event Marketing” services, the show team shall decide the period in which the publications are to take place. If a company decides to exhibit at one of the Automechanika shows after the publications have already been made, the company is not entitled to claim a catch-up on these publications.
9. If companies are caught subletting booths, they will lose their Automechanika Lover status with immediate effect.
10. If companies are caught using the wrong status label they will lose their Automechanika Lover status with immediate effect.
11. Messe Frankfurt Exhibition GmbH reserves the right to terminate the Automechanika Lovers offer early if compelling reasons make this necessary. In addition, Messe Frankfurt reserves the right to change the criteria for status classification for participation in the programme from 2026. Any further liability on the part of Messe Frankfurt Exhibition GmbH is excluded.
11. The law of the Federal Republic of Germany shall apply. The place of jurisdiction is Frankfurt am Main, Germany.