The Automechanika Lovers Blue, Silver, Gold status gives you additional benefits to strengthen your company presentation – before, during and after the show.
Dear exhibitors, we are extending your current Automechanika Lover status!
Your current Blue, Silver or Gold status will remain valid until 31 December 2026. The new cycle of the Automechanika Lovers programme will begin on 1 January 2027.
For the new programme cycle, your company’s status will be reassessed based on the defined criteria and assigned accordingly. This will include, among other factors, participation in Automechanika shows during the relevant assessment period. We will inform you of your status for the 2027–2028 programme cycle in good time before the start of the new cycle.
The Benefits for your Company at a Glance
Whether it's discounts on marketing packages, prominent presence on social media or individual interviews on your topics – Automechanika's Lovers Programme opens up a whole new world of opportunities for you and your company to further strengthen your presence at Automechanika.
Pre-Event Marketing
| Blue | Silver | Gold | |
|---|---|---|---|
| Status label for marketing purposes | X | X | X |
| Website: Exhibitor logos on the show homepage under the heading “Automechanika Lovers” | X | X | |
| Social Media Post: * A joint welcome post for customers with the same status |
X | X | |
| Newsletter: * A joint welcome for customers with the same status |
X | X | |
| Publication of an interview (text / film) | X |
* The show team decides in which period the releases take place. It may be published before a company has decided to exhibit at the respective show. In this case there is no entitlement.
Onsite Marketing
| Blue | Silver | Gold | |
|---|---|---|---|
| Reduction on additional branding or sponsorship booked at each Automechanika show | 10% | 15% | 20% |
| Welcome banner: A joint welcome banner for customers with the same status | X | X | |
| Website: Company logo featured next to the name in the exhibitor listing, online | X* | X* | X* |
| Press Center: Display of company information | X | X | |
| *does not apply to Automechanika Frankfurt 2026 | |||
Post-Show Marketing
| Blue | Silver | Gold | |
|---|---|---|---|
| Social media post: A joint thank you post for customers with the same status | X | X | |
| Newsletter: A joint thank you for customers with the same status | X | X | |
| A mention in the final press release | X |
Services according to location
| Blue | Silver | Gold | |
|---|---|---|---|
| Access to the VIP lounge (applies to Automechanika shows in Astana, Ho Chi Minh City, Kuala Lumpur, New Delhi, Mexico City & Shanghai) | Access for one person | Access for two people | |
| Visitor vouchers (Mexiko, Frankfurt) | 10* | 20 | 50 |
| Invitation to the CEO Breakfast at Automechanika Frankfurt | For one person | ||
| Catering Voucher for Automechanika Frankfurt |
EUR 30.00 | EUR 50.00 | EUR 70.00 |
| *Valid only for Automechanika Frankfurt 2026 |
How it Works
- The programme is for exhibitors at all Automechanika shows worldwide.
- Depending on your status, the Automechanika Lovers programme includes marketing benefits and services that strengthen your company's presentation at the show.
- The current Blue, Silver or Gold status will be extended until 31 December 2026. The new programme cycle will begin on 1 January 2027 and run until 31 December 2028.
- All companies with an existing status will be informed of their status for 2027–2028 in good time before the start of the new programme cycle.
- As soon as your company has confirmed its participation as an exhibitor at an Automechanika show, the respective Show Team will initiate the benefits associated with your status and contact you if required.
How does my Company Obtain Blue, Silver or Gold Status?
Companies with an existing Blue, Silver or Gold status will retain their current status until 31 December 2026. For the new programme cycle starting on 1 January 2027, the company status will be reassessed based on the defined criteria and assigned accordingly.
Companies that do not yet have Automechanika Lover status may also join the programme from 1 January 2027. To qualify, the company must have participated, or have confirmed participation, in at least three Automechanika shows during the relevant assessment period from 1 September 2024 to 31 August 2026.
Criteria for Blue, Silver, Gold status
Status is based on four main factors:
- Number and type of trade fair participation*
- Business Profile**
- Sustainability Index**
- Prominence in the aftermarket.**
The categories are classified as low, medium and high and each given a score between 0 and 100.
The overall rating determines the final status:
- Score from 0 to 59 – Blue Tier
- Score from 60 to 79 – Silver Tier
- Score from 80 to 100 – Gold Tier
* The data collated for the evaluation: September 2022 – July 2024
** Assessment period for the evaluation – between July and September 2024
1. Number and type of trade fair participation (weighted at 50%)
a) Number of show participations
| High | Medium | Low |
|---|---|---|
| 9 and above events | 6 - 8 events | 3 - 5 events |
b) Stand size (square meters)*
| High | Medium | Low |
|---|---|---|
| Above 200 | 101 - 200 | 0 - 100 |
| 4 Points | 3 Points | 2 Points | 1 Point |
|---|---|---|---|
| Individual Exhibitor | Self-exhibiting Pavilion Organiser | Co-exhibitor | Pavilion Exhibitor |
*Stand size and stand type are multiplied and the result is:
| High | Medium | Low |
|---|---|---|
| From 1,000 | 501 – 1,000 | 0 - 500 |
2. Business Profile (weighted at 25%)
The analysis is based on research results from Frost & Sullivan (Frost.com), Automechanika’s Global Knowledge Partner
a) Type of company
| High | Medium | Low |
|---|---|---|
| Manufacturers, Suppliers, R&D | Service Providers, Sales, Retailers, Dealers, Distributors, Associations | Logistics Providers, Finance, Exporters, Others |
b) Company operational status
| High | Medium | Low |
|---|---|---|
| > 10 years | 6 to 10 years | 0 to 5 years |
| > 250 employees | 51-250 employees | 0-50 employees |
c) Website Access
| High | Low |
|---|---|
| Website available (AND) accessible | Website not available (OR) not accessible |
| Press releases/ news articles available | Press releases/ news articles not available |
3. Sustainability index (weighted at 15%)
The analysis is based on Frost & Sullivan’s Proprietary Tool (Frost.com) and includes environmental policies, environmental impact reduction measures, occupational health and safety management systems, code of conduct, anti-corruption policies, CSR and sustainability initiatives.
4. Aftermarket prominence (weighted at 10%)
| High | Low |
|---|---|
| Automechanika related products and services | Logistics, Transport, Investment and others |
How Long is the Status Valid for?
The current Blue, Silver or Gold status will be extended until 31 December 2026.
For the new programme cycle starting on 1 January 2027, the company status will be reassessed based on the defined criteria and assigned accordingly. Participation in Automechanika shows will be assessed for the period from 1 September 2024 to 31 August 2026. This includes both completed participations and confirmed participations within this period.
The new status will be communicated to companies before the start of the new programme cycle and will be valid from 1 January 2027 to 31 December 2028.
The next reassessment for the subsequent programme cycle is expected to begin in July 2028. Participation in Automechanika shows will be assessed for the period from 1 September 2026 to 31 August 2028. Both completed participations and participations confirmed by the end of this period will be taken into account.
Messe Frankfurt reserves the right to adjust the criteria for future status classifications.
Exhibitions included:
Contact
For further information contact: automechanikalovers@messefrankfurt.com
Terms & Conditions
1. The offer applies to companies with an existing Automechanika Lover status as well as to companies that meet the requirements for admission to the Automechanika Lovers programme as part of the respective reassessment.
2. Companies that do not yet have Automechanika Lover status may join the new programme cycle from 1 January 2027. To qualify, the company must have participated in at least three Automechanika shows during the assessment period from 1 September 2024 to 31 August 2026.
3. The offer applies to:
- main exhibitors
- Organisers and self-exhibiting organisers
- joint stand participants
- pavilion exhibitors
4. Blue, Silver, Gold status is based on four main criteria:
- Show participation (50% weighting)
- Business profile (25% weighting)
- Sustainability index (15% weighting)
- Aftermarket prominence (10% weighting)
You can find all the details on scoring here
5. The status applies to all companies within a corporation/company group.
6. Depending on their respective status, Messe Frankfurt offers programme participants various marketing and service benefits. These can generally be used in connection with participation as an exhibitor at an Automechanika show during the respective programme cycle.
7. The benefits are not interchangeable, cannot be paid out and are not transferable to the next or any other Automechanika show.
8. In the case of “Social Media Posts” and “Newsletters” for the “Pre-Event Marketing” services, the show team shall decide the period in which the publications are to take place. If a company decides to exhibit at one of the Automechanika shows after the publications have already been made, the company is not entitled to claim a catch-up on these publications.
9. If companies are caught subletting booths, they will lose their Automechanika Lover status with immediate effect.
10. If companies are caught using the wrong status label they will lose their Automechanika Lover status with immediate effect.
11. The current Blue, Silver or Gold status will remain valid until 31 December 2026. For the new programme cycle from 1 January 2027 to 31 December 2028, the status will be reassessed based on the defined criteria and assigned accordingly. Participation in Automechanika shows will be assessed for the period from 1 September 2024 to 31 August 2026. The new status will be communicated to companies before the start of the new programme cycle.
Messe Frankfurt reserves the right to adjust the criteria for future status classifications.
12. Messe Frankfurt Exhibition GmbH reserves the right to terminate the Automechanika Lovers offer early if compelling reasons make this necessary. In addition, Messe Frankfurt reserves the right to adjust the criteria for status classification for future programme cycles. Any further liability on the part of Messe Frankfurt Exhibition GmbH is excluded.
13. The law of the Federal Republic of Germany shall apply. The place of jurisdiction is Frankfurt am Main, Germany.