Originally established in 1959 as toll and private label manufacturer, General Paint started its automotive coating production in the late 70’s to become one of the fastest growing producers of car paints and ancillaries for the refinish industry.

We export to more than 70 countries

GPC is the refinish market leader in Lebanon, holding 75 percent market share and dealing with most OEM dealers in the country. GPC is ranked amongst the top 2 automotive refinish suppliers in all Middle Eastern and Gulf countries. With affiliate offices in Europe and the USA as well as headquarters in Lebanon, GPC exports its products to more than 70 countries around the globe.

GenRock and Gen2O, the systems manufactured by GPC, consist of a wide selection of products for automotive refinish coatings, that comply with International regulations.

GPC’s success is achieved through the continual improvement of its quality management system complying with all relevant laws & regulations, by implementing an Integrated Quality Management System according to ISO 9001:2015 as well as a strong focus on training, time management, productivity and efficiency in the body shop.

We use extensively researched products in terms of quality and value. Our main concern is the overall profitability of our customers.

The individual support provided to each of our partners gives them a lead over the competition and creates additional profit potential. GPC remains committed to ensuring optimum results, safety and profitability for the professional.

In a market which is becoming increasingly more competitive, GPC is investing a great deal in many areas such as, rapid and accurate color matching, waterborne technology, special applications, high tech paints, high solid paints, easy to use information.

GPC has developed their products while concentrating on the most fundamental concepts in the body shop industry: Fast turn around and outstanding finish. With GPC as your partner you can be certain to have the product, support and technical expertise to increase your profitability.

Despite the challenges associated with penetrating an oligopolistic market (controlled by the few), GPC has been able to compete effectively in this segment by developing a solvent base system and a water base system both complete with an up-to-date and accurate data base of over 90000 colors supported by a hand sprayed color documentation set, easy to use software and a multi-angle spectrophotometer.