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Live product demos take centre stage for bodyshops at Automechanika Birmingham 2025

16 May 2025

Automechanika Birmingham 2025 isn’t just where the aftermarket meets, it’s where the entire industry gets hands-on. From 3rd – 5th June at the NEC, visitors from across the automotive aftermarket will have the opportunity to experience product innovation live on the show floor. With headline partners leading the charge, bodyshop professionals can expect to see time-saving tools, high-performance equipment and breakthrough technologies brought to life through interactive demonstrations and expert-led showcases.

Headline partner SATA UK Ltd., a key player for bodyshops, is bringing its high-performance spray systems to life with Jet X demonstrations on the Paint & Spray Live Stage across all three days of the show. These sessions will highlight the application power of the Jet X, with expert walkthroughs of the adam X Pro spray guns and breathing protection systems, ideal for technicians looking to upgrade efficiency and finish quality.

At stand V108, Autotuner will be running all-day demos showing exactly how to use their tool for OBD, Bench and Boot read processes, plus how to make the most of The One, their all-in-one interface for tuning pros. Colad and Finixa are putting power and speed on display over at stand AB70, where live UV curing demonstrations will showcase their fastest tools and quick-curing putties in action. Demos happen throughout the day – or on request.

El-Mohandes for Coatings and Solvents is the place to explore premium automotive refinishing products, from lightweight fillers to crystal-clear coats and polish. Head to stand Y116 and speak to their experts about finding your perfect match.You’ll want to make a beeline for stand AA70, where FLP Group & Kapci Coatings are showing off a jaw-dropping Nissan Skyline R33 GTR, refinished in a stunning custom 3-stage pearl green with Kapci’s 6050 UHS Clearcoat by local legends DC Customs.

Also on the FLP and Kapci stand, their tech reps will be offering real-world product demos and tips from the tools – sharing advice on applications, features and refinishing best practice for bodyshops of every shape and size. At stand AB94, GlasWeld is going live with scratch removal and rock chip repairs. See their cutting-edge kits in action and find out how they can help you deliver flawless glass results, fast.

Primrose Calibration on stand Z98 is giving visitors a look at what Level 4 autonomous vehicles can really see – and how their radar calibration fleet uses the NEXUSS App to deliver seamless, nationwide ADAS calibration. Repairify will be showcasing its latest innovations live on stand Z70, including the asTech All-In-One, asTech 8, Digital ADAS and the asTech Link. Pop by to see how they’re reshaping diagnostics and calibration in real time.

Head over to Z100 for all-day live demos from Smartfix Wheel Restore. From spray robots and PDR systems to their Alloy Wheel Diamond Cut Repair Machines and zero-emission spraybooth, there’s kit to wow every type of workshop. Alientech is talking all things Powergate 4 at stand Z88 – their state-of-the-art tuning device that works remotely, via smartphone, WiFi or Bluetooth. It’s smart, scalable and ready to open up new markets.

Finally, at stand K82, Esprit Windscreen Repair Equipment will be showing off their brand-new injector and cordless lamp, designed for smoother, faster, on-the-go glass repairs – with live demos happening throughout the day.

Joanne Knowles, Event Director at Messe Frankfurt, commented: “This year’s product demonstration line-up really embodies what Automechanika Birmingham is all about, practical insight, real solutions, and hands-on experiences that bodyshops can take back and implement. Our headline partners are bringing game-changing tools and tech right to the trade, and we know visitors will leave inspired and better informed.”

With over 550 exhibitors, 150 hours of free technical training, and now a packed schedule of live, workshop-relevant demos, Automechanika Birmingham 2025 is set to be the most engaging event yet for the UK aftermarket sector.

To register to attend Automechanika Birmingham, please do so https://automechanika-2025-splash.reg.buzz/pr

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