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Automechanika Dubai 2021 comes to successful end attracting 20,574 visitors from 129 countries

18 Dec 2021

New awards programme and bustling exhibition halls the order of the week at Middle East’s largest auto aftermarket trade fair

Automechanika Dubai 2021 came to a successful end, with a new awards programme, innovative product launches, and bustling exhibition halls sharing the spotlight at the Middle East and Africa’s largest automotive aftermarket trade fair.

The 18th edition of the annual three-day event concluded on 16th December 2021 at the Dubai World Trade Centre (DWTC), having welcomed through the gates 20,574 visitors from 129 countries.

Trade buyers, dealers, workshop owners, and industry professionals were treated to a wide range of products, solutions and services presented by 562 exhibitors from 47 countries, as the buzz on the show floor reflected fresh optimism that Dubai’s post-pandemic regional trade hub status is on an upward trend.

According to figures released at the event by Dubai Customs, Dubai’s general trade value (imports, exports, and re-exports) rose from US$150 billion in H1 2020 to US$199 billion during the first six months of 2021 – a 33 percent year-on-year increase.

The auto parts sector contributed US$6 billion to the Emirate’s overall trade volumes in H1 of 2021, comprising US$3.1 billion in sector-specific imports (tyres, batteries, engine components and accessories), US$2.5 billion in exports, and US$381 million billion in re-exports.

Dubai’s top five auto parts trade partners in H1 spotlight the emirate’s global approach to post-pandemic trade recovery, with five countries from three continents contributing US$2.3 billion, or 38 percent of total auto parts trade between January and July 2021.

The top five included Japan at US$780 million, China at US$421 million, Saudi Arabia at US$380 million, the USA at US$369 million, and Germany at US$350 million.

“We’re very pleased with the industry response to Automechanika Dubai 2021, after what has been a hugely challenging period,” said Mahmut Gazi Bilikozen, Show Director of Automechanika Dubai, which is organised by Messe Frankfurt Middle East.

“Exhibitor stands have been busy throughout, and the international participation of both exhibitors and visitors has been very impressive, which is crucial for our stakeholders to expand their business links and distribution networks as we enter a post-pandemic recovery.

“We’ve seen a 40 percent increase in senior management and an 18 per cent increase in procurement and purchasing personnel visiting the show compared to the last edition in 2019 –  another signal of increased business activity and interest in finding new partners,” added Bilikozen

Spread across eight DWTC halls, Automechanika Dubai featured six sectors: parts & components; electronics &systems; tires & batteries; car wash, care & reconditioning; repair & maintenance; and accessories & customization.

The showpiece event returned with its regular highlights, the Innovation Zone, the Automechanika Academy, and debuted with the inaugural Automechanika Dubai Awards, the only programme in the Middle East that celebrates success, prestige and excellence by recognising high performing organisations and individuals in the auto aftermarket.

A shortlist of 49 from more than 160 nominations contested 19 categories, with hundreds of professionals gathered at a breakfast ceremony on the second day of Automechanika Dubai.

Meanwhile, exhibitors and visitors alike were happy to be back in a physical face-to-face exhibition environment again.  Debut Romanian exhibitor Wemzer launched in the Middle East market its range of aftermarket parts, and was pleased with the response.

 “Automechanika Dubai is the most important B2B trade fair for the industry in the Middle East, which is why we chose it to be Wemzer’s official launch platform in the automotive market,” said Managing Director Amin Zaman.

“It was the perfect opportunity to showcase our product line-up and share the Wemzer story with our customers and industry stakeholders. We were glad to be here this year.”

Regular UAE exhibitor Mineral Circles Bearings was also enthused about the return of Automechanika Dubai in 2021, and used the platform to announce an important strategic partnership.

“We have been exhibitors at Automechanika Dubai for eight years now, and after a two-year hiatus, it was a monumental show for us this year as we launched one of our biggest partnerships,” commented Angelo Ting, Marketing Team Lead at Mineral Circles Bearings.

“We are eager to introduce our partnered brands to the region as we focus on building our brand presence. The turnout this year was incredible, we hit our set targets by the second day, and the quality of business leads we concluded exceeded our expectations for sure. A very well-done exhibition as always.”

Any fears around potential health and safety issues were also quickly allayed.  Mohammed Elshazely, Operations Manager for Saudi distributor, Universal Motors Saudi, said: “I was really looking forward to Automechanika Dubai this year since I am a regular visitor to the show worldwide.

“I’m glad to see that physical shows are back with great safety precautions in place.  I felt at ease while walking around the exhibition. It’s a wonderful opportunity to grow your network and understand the market from such vast perspectives, and I am already looking forward to the next one.”

Regular Automechanika Dubai visitor Muhammed Jeseef, General Manager of Save Fast, a leading health and safety training provider, added:  “I believe the entire industry was eagerly awaiting the return of Automechanika Dubai this year.

“The exhibition was very busy with so many exciting exhibitors to visit. I had the opportunity to speak with many industry leaders and discuss upcoming business projects with them, and I look forward to taking these leads further in the near future. These opportunities do not come easily, yet Automechanika Dubai truly elevates the networking opportunities to meet international companies.”

Automechanika Dubai also featured 12 country pavilions, while other debut highlights last year included the Modern Workshop; a knowledge sharing platform of the Repair & Maintenance section; and the Tools & Skills Competition.

The 19th edition of Automechanika Dubai will take place from 22-24 November 2022 at the Dubai World Trade Centre.  More information about is available at:

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Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* Preliminary figures for 2021

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East.  The subsidiary also organises a series of conferences and seminars including Digital Next, Think Light, and the International Conference on Future Mobility.  For more information, please visit our website at