Dubai, UAE: Automechanika Dubai, the Middle East and Africa’s largest automotive service industry trade fair, will run in December 2021, with a host of new and returning features designed to keep thousands of professionals up-to-date on the latest market trends.
The 18th edition of the three-day event will take place from 14-16 December 2021 at the Dubai World Trade Centre, organiser Messe Frankfurt Middle East announced today (28 January 2021).
Automechanika Dubai 2021 was originally scheduled to run in June, however the December dates allow more time for the UAE’s rigorous covid-19 vaccination programme to take effect, leading to a safer in-person event environment and significantly higher physical participation.
The UAE’s Ministry of Health and Prevention said 27 percent of the country’s population of 9.8 million has so far received a vaccine in what is one of the world’s fastest vaccination programmes per capita.
The new winter dates also means Automechanika Dubai 2021 will take place during the Expo 2020 Dubai, a global mega event that is expected to attract more than 25 million visitors, with the vast majority coming from outside of the UAE.
Mahmut Gazi Bilikozen, Automechanika Dubai’s Show Director, said: “We’ve always stayed in regular contact with all our stakeholders as the global automotive aftermarket community continues to navigate this unchartered territory.
“From the feedback we’ve received, Automechanika Dubai’s move to December 2021 is welcomed by our customers, partners and trade associations, and allows industry professionals time to recharge their business plans for 2022.
“The team is planning a number of new exciting show features for later in the year, while all our other popular highlights will return, in addition to an exhibition floor with the biggest names in the auto aftermarket.”
Held under the theme Connecting Minds, Creating the Future, Expo 2020 Dubai will be a celebration of forging global partnerships. Added Mr. Bilikozen: “At the conclusion of Automechanika Dubai, what better way for international exhibitors and visitors to spend their time than to take a few days to explore the myriad country pavilions and unique features of this six-month long mega event?.
“It will be a long time between innings since the last time we hosted Automechanika Dubai, and we’re tremendously excited to bring the industry together again in a safe environment for three days under one roof at the Dubai World Trade Centre in December 2021.”
A host of value-added events
Automechanika Dubai covers the six major product sections of Parts & Components and Electronics & Systems; Accessories & Customizing; Tyres & Batteries; Repair & Maintenance; and Car Wash, Care & Reconditioning.
The previous edition in 2019 featured 1,880 exhibitors from 63 countries, while drawing in 32,750 trade visitors from 146 countries, underlining its international scope; more than 90 percent of exhibitors and 50 percent of visitors come from outside of the UAE.
This year’s event will showcase a number of exciting elements such as the Automechanika Academy, the Modern Workshop, and the Innovation Zone, which will keep the many thousands of trade buyers and industry professionals in tune with new market developments.
The Innovation Zone is a dedicated area at the centre of the show floor featuring presentations and product showcases from exhibitors that are steering the course for the regional and global automotive aftermarket.
Other features include the Truck, Agriculture, and Motorcycle Competence initiatives, dedicated to the entire value chain in the truck, motorbike, and agriculture sectors, from parts and accessories, to workshop equipment, body repair and care.
The Automechanika Academy meanwhile will feature key presentations such as Dubai’s auto parts and accessories trade in 2020 by the Dubai Customs, as well as AfriConnections, which explores rising opportunities in the African aftermarket.
Automechanika Dubai will meanwhile continue to host its popular free-to-attend webinar series, of which there’ve been 12 so far in the last seven months, with more than 4,000 attendees logging on to keep abreast of the latest auto aftermarket trends and opportunities.
More information is available at: www.automechanikadubai.com
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Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East. The subsidiary also organises a series of conferences and seminars including Digital Next, Think Light, and the International Conference on Future Mobility. For more information, please visit our website at www.messefrankfurtme.com