All press releases

IFEMA ends partnership with Automechanika

4 Mar 2020

Spanish trade fair organiser IFEMA has withdrawn from its partnership with Messe Frankfurt. Motortec Madrid has been held as a licensed event under the Automechanika brand since 2011.

During its partnership with the leading trade fair brand Automechanika, Motortec Automechanika Madrid was able to increase the number of visitors by a third. There were approx. 600 exhibitors at the most recent event, some 350 more than there had been in 2011. Michael Johannes, Vice President of Messe Frankfurt with responsibility for the Mobility & Logistics division: “We regret IFEMA’s decision, because Motortec Automechanika Madrid has been enjoying successful growth these past eight years. Now we will be exploring the Spanish market to identify the most promising opportunities in the region and let Spanish companies know about our Automechanika trade fairs around the globe. We have enjoyed a good cooperation with Sernauto, Spain’s leading association for the aftermarket, for more than 30 years now, and they will be continuing to support our efforts.”

Automechanika Frankfurt has also been enjoying healthy growth in the number of Spanish exhibitors. Following the economic crisis, over the past three events the number of Spanish exhibitors has increased to 132.

The next Automechanika Frankfurt is scheduled to take place from 8 to 12 September 2020.

Press information and photographic material:   

Automechanika @Social Media:

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* preliminary figures 2019