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Automechanika launches Body & Paint World Championships

15 May 2019

Automechanika is holding the first international Body & Paint competition in the exhibition’s history in association with DeBeer Refinish, Octoral and SATA. Bodyshop professionals will be competing against one another at six Automechanika shows worldwide, from England to China. The national event winners will then travel to Frankfurt for the grand finale at Automechanika from 8 to 12 September 2020.

Automechanika Frankfurt will be the first Automechanika event to feature Body & Paint as an independent product category in 2020. The organisers celebrate the occasion by launching an international competition – with events taking place in six countries. Body & Paint professionals will go head to head and compete with other national bodyshops by designing the bonnet of a car, using the country in which the Automechanika fair is being held as their inspiration. The event series will be launched for the first time at Automechanika Birmingham from 4 to 6 June 2019, and will be followed by competitions in Johannesburg, Shanghai, Dubai and Mexico City. In each location, a panel of experts will pick a national winner who will then get to go to Frankfurt for the finals. In addition, trade visitors will be able to help select the people’s choice winner by voting for their personal favourites at the event and online.

The competition criteria include uniqueness of design, a link between the design and the country in which the Automechanika event is taking place, the use of various techniques (effects, matt/glossy finish), a harmonious colour palette and the type of spray guns used, as well as workshop safety considerations and the use of environmentally friendly products. Work that rely solely on transfers or airbrushing are not the focal point of this contest.

Kick-off in Birmingham

The first stage of this contest is taking place at Automechanika Birmingham from 4 to 6 June 2019. With the support of DeBeer Refinish and Octoral as headline sponsors, as well as SATA and the UK’s NBRA (National Body and Repair Association) various workshop teams will be presenting their designs at the event while offering visitors insight into the creation of their artwork with photos and videos. Wineth Malvar, Global Marketing Director - Brand, Channel & Segment, Automotive Finishes Division for Sherwin-Williams: “It is great to be able to see the creativity and artistry with which the painters approach their task. We are proud to be a part of this industry, and are looking forward to seeing what the first round of the competition has to offer at Automechanika Birmingham.”

You can take part: Design or vote

Does your team belong on the Mount Olympus for paintwork? Then submit your application now at for the event venue of your choice. The sponsors will select the participants and – with a bit of skill and creativity (because luck has nothing to do with it) – you can earn an invitation to the finals in Frankfurt.

All Automechanika visitors are welcome to visit the special event showcase on location and help select the people’s choice winner – or you can vote online at Voting opens on the first day of the respective trade fair and continues for 14 days.

Competition locations and dates:

Automechanika Birmingham: 4-6 June 2019
Automechanika Johannesburg: 18-21 September 2019
Automechanika Shanghai: 3-6 December 2019
Automechanika Dubai: 7-9 June 2020
INA PAACE Automechanika Mexico City: 22-24 July 2020
Automechanika Frankfurt: 8-12 September 2020

Press information and photographic material:


Background information on Messe Frankfurt

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* Preliminary figures for 2018