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Automechanika: At home worldwide

Aug 5, 2019

With 17 events in 16 countries, Automechanika is the world’s most successful B2B trade fair brand. The brand represents some 20,000 exhibitors and 600,000 trade visitors. The newest addition to the international trade fair brand was, when Automechanika Astana in Kazakhstan opened its doors for the first time in March 2019.

The very first Automechanika took place in Frankfurt in 1971, when it was launched as a replacement for the International Motor Show (IAA) that was cancelled that year on account of the economic crisis. More than 400 exhibitors came to the first Automechanika – a number that has continued to grow ever since. Today, more than ten times as many companies exhibit here. As the automotive industry has become increasingly globalised, Automechanika has followed suit by continually adding new venues worldwide since the 1990s. Together with some 160 partners, supporters and leading associations from the automotive aftermarket, Messe Frankfurt now organises the event in 16 countries across four continents. Every one of the 17 Automechanika trade fairs is tailored to the requirements of its region. The trade fairs are supplemented by extensive supporting programmes featuring training, networking events and special areas of emphasis, making each of them the place to be for business interactions, professional development and a comprehensive overview of the market.

Detlef Braun, Member of the Executive Board of Messe Frankfurt: “The automotive aftermarket is of major economic significance, and Automechanika offers a shared platform for everyone involved. Visiting our platforms worldwide is absolutely essential for anyone looking to keep up with the rapid developments in the automotive services sector. This is where the leading companies and visionary first-movers come to showcase their innovations, and it is where industry experts discuss the latest challenges facing the industry. Automechanika trade fairs are the ideal location in which to bring people and institutions into contact with the solutions and products they are looking for.”

Owing to the rotation of events, 13 Automechanika shows (out of a total of 17) will be taking place in 2019. Started with ACMA Automechanika New Delhi trade fair in February. The event, which takes place once every two years, welcomed 515 exhibitors from 16 countries and 13,267 visitors from 42 countries to this year´s show. From 25 to 28 February 2021, the trade fair will be celebrating its fifth edition.

Also in February, the Automechanika Ho Chi Minh City enters the third round. Vietnam’s leading regional fair for the automotive service industry has been held annually since its launch in 2017, and most recently welcomed 359 exhibitors and 8,929 visitors – an increase on the visitor side of 5 percent. The organisers are Messe Frankfurt New Era Business Media Ltd, Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam. The next Show will be held from 5 to 7 March 2020.

Automechanika Jeddah licensed to Al-Harithy Company for Exhibitions Ltd, opened its door for the third time in 2019. About 2,500 visitors networked with 80 exhibitors from 15 countries. The trade fair alternates annually with Automechanika Riyadh licensed to Al-Harithy Company for Exhibitions Ltd, which made its debut in February 2018 with 150 exhibitors and around 5,000 visitors.

Another event scheduled for early 2019 was Motortec Automechanika Madrid, which took place for the fifth time. The trade fair has been organised by IFEMA (Institución Ferial de Madrid) since 2011, and is held once every two years. When it last took place, the fair attracted 60,000 trade visitors and more than 700 exhibitors.

In March 2019, Automechanika Kuala Lumpur opened the gateway to the ASEAN region. The event, which is held once every two years, welcomed more exhibitors and visitors than ever before: 293 companies from 16 countries and regions were on hand to present their latest products and innovations to 7,033 visitors from 58 countries and regions. The 2019 event once again took place under the successful ‘Sourcing, Training, Entertainment’ motto.

In March 2019, the most recent addition to the trade fair family took place for the first time: With the launch of Automechanika Astana licensed to Business Media Central Asia, the Kazakhstan market is acquiring a full-fledged flagship fair for the automotive aftermarket. For three years now, Messe Frankfurt has been studying the market while supporting the ‘Kazakhstan International Automotive Expo’. With the positive development in exhibitor and visitor figures, the time was right to place the Automechanika brand in the Kazakhstan market. 129 exhibitor from 16 countries and more the 1,800 visitors joined the debut event.

The annual Automechanika Istanbul trade fair has been a permanent member of the brand family since 2001. It was most recently held in April 2019, when it drew more than 48,000 visitors and 1,397 exhibitors. The event, which is a joint venture between Messe Frankfurt and Hannover Fairs Turkey, has become Turkey’s largest and most international trade fair.

From 4 to 6 June 2019, the Automechanika Birmingham has been held for the fourth time. At the show 2019, more than 500 exhibitors from 21 countries presented their latest products and innovations to 12,145 visitors. A variety of aftermarket seminars featuring a roster of respected industry experts were among the highlights. Celebrating its debut in 2016, the event is organised by Forest Exhibitions, a subsidiary of Messe Frankfurt, with the support of the Society of Motor Manufacturers & Traders (SMMT). From 2019 on, the show will be held once every two years, in alternation with Automechanika Frankfurt.

Another established presence in the international trade fair landscape is the annual Automechanika Dubai, an event that also features an extensive Academy programme and 23 country pavilions. It is the industry’s most important trading platform for the Middle East, Africa and Asia, and when the event took place for the 17th time in May 2019, it drew 1,880 companies and more than 32,000 trade visitors from 146 countries.

INA PAACE Automechanika Mexico City has been a member of the trade fair family since 1999, and with Mexico’s dynamic automotive market it has developed into one of the leading industry events in Latin America. Over 520 exhibitors from 24 countries were on hand at the last fair in July 2019 to show off their products and solutions to some 37,000 interested trade visitors. 

Russia was one of the first countries to which Automechanika was exported. MIMS Automechanika Moscow is organised by ITEMF Expo, a joint venture between the ITE Group and Messe Frankfurt, and the last time the industry’s leading event for Russia, the CIS states and Eastern Europe was held, more than 1,300 exhibitors from 35 countries were on hand to showcase their products for more than 25,000 visitors.

Automechanika Johannesburg is the largest trading platform for the automotive sector in Africa. The trade fair is held once every two years, and was most recently accompanied by three events taking place at the same time: Futuroad Expo Johannesburg, SCALEX Johannesburg and REIFEN. The trade fair was held for the fifth time in 2017, when more than 600 exhibitors and 12,700 visitors made their way to South Africa for the occasion. One of the highlights of this event is the presentation of the prestigious Automechanika Innovation Award that is familiar from the Frankfurt event.

The final event on the calendar for the year is Automechanika Shanghai, which is held once each year. In 2017 the event continued its growth, posting an increase of fifteen percent in the number of visitors (to a total of approx. 151,000 visitors from 145 countries) and of four percent in the number of exhibitors (to a total of 6,269 exhibitors from 43 countries).

For its debut event NACE Automechanika Atlanta welcomed 2018 in Atlanta, 145 international exhibitors and approx. 4,600 trade visitors. The fair featured numerous workshops designed especially for visitors from the workshop sector.

From 11 to 15 September 2018, the biennial Automechanika Frankfurt trade fair celebrated its 25th anniversary and ended with a record number of exhibitors, more visitors than in 2016 and a new record for the amount of exhibition space. The event also featured numerous new themes, including the business of classic and collectible cars of all ages, REIFEN as a co-located show, and new professional development opportunities, including for the commercial vehicles field, and much else besides. Around 5,000 companies presented their new products and solutions to around 135,000 trade visitors from 184 countries.

In Argentina, Automechanika Buenos Aires – established in 2000 – has grown to become South America’s leading trade fair for the automotive aftermarket. Even in difficult economic times, it has proved itself to be a reliable platform for the industry. The trade fair takes place once every two years, and celebrated its 10th anniversary in 2018. 450 exhibitors and approx. 30,000 trade visitors came to the most recent event.

Map with all events in Mobility & Logistics
Automechanika: An international network of 17 events in 16 countries.

Automechanika: An international network of 17 events in 16 countries.

Automechanika events from 2019 until 2021:

INA PAACE Automechanika Mexico City 10. – 12. July 2019
MIMS Automechanika Moscow 26. – 29. August 2019
Automechanika Johannesburg 18. – 21. September 2019
Automechanika Shanghai 03. – 06. December 2019
Automechanika Riyadh 24. – 26. February 2020
Automechanika Ho Chi Minh City 5. – 7. March 2020
Automechanika Istanbul 2. – 5. April 2020
Automechanika Astana 15. – 17. April 2020
Automechanika Frankfurt 8. – 12. September 2020
Automechanika Buenos Aires 4. – 7. November 2020
ACMA Automechanika New Delhi 25. – 28. February 2021
Automechanika Jeddah February 2021
Motortec Automechanika Madrid 10. – 13. March 2021
Automechanika Kuala Lumpur 18. – 20. March 2021
Automechanika Dubai 7. – 9. June 2020
Automechanika Birmingham 8. – 10. June 2021

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Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

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