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Automechanika Johannesburg, Futuroad Expo and Scalex Johannesburg 2017: A new approach gets traction!

Oct 5, 2017

The largest business platform of its kind in sub-Saharan Africa grows the value proposition for exhibitors and trade visitors

The fifth edition of Automechanika Johannesburg, held at Expo Centre, Nasrec, from 27-30 September 2017, continued its steady growth as the largest and most important business platform for the automotive service sector in sub-Saharan Africa.

Innovative Co-Location Increases Value Proposition for Exhibitors and Trade Visitors

Due to the inarguable synergies among the relevant industry sectors, an innovative new development was the co-location with Automechanika Johannesburg of Futuroad Expo, an all-new Truck /Bus/ Commercial Vehicle Business to Business Show as well as Scalex Johannesburg, a new and unique business platform for the Logistics and Materials Handling Sector, with a common mission to reach trade visitors not only from South Africa, but the entire sub-Saharan African Region.

The net result was the largest ever business platform of its kind on the African Continent, providing exposure and business opportunity to the sub-Saharan African Region for over 600 exhibitors from 26 countries, including South Africa, and thousands of visitors from South Africa and the sub-Saharan African Region.

The Future is Regional!

Due to the globalisation of business, national boundaries have long ceased to be an all-determining factor. Sub-Saharan Africa is no exception, with rapidly increasing regionalisation of trade in the Region. In this respect, Automechanika Johannesburg, Futuroad Expo and Scalex Johannesburg, as sub-Saharan African Regional events, have proven to be the ideal solution for exhibitors who are interested in doing business not only in South Africa, but the entire sub-Saharan African Region. The benefits to trade visitors are apparent, with a large array of products and services and the latest technology and products available internationally being available in one Regional location.

Josh Low, Group Exhibitions Director of Show Organisers Messe Frankfurt South Africa: The significant synergy which exists between the exhibitor and trade visitor profile made the co-location of Futuroad Expo and Scalex Johannesburg with Automechanika Johannesburg possible, thereby enhancing the critical mass of all three Shows to present one, integrated business platform, optimising the value proposition for both exhibitors and trade visitors. We are truly excited that the co-location was as successful as it was, as it proves the point that the way forward is the provision of an extensive automotive service, commercial vehicle and logistics /materials handling business platform for sub-Saharan Africa which is mutually advantageous for both exhibitors and trade visitors, offering an industry event with an undeniable value proposition to enhance and expand business in the growing economies in the sub-Saharan African Region.”

Industry Support and Conferences

Automechanika Johannesburg, Futuroad Expo and Scalex Johannesburg enjoyed wide industry support, as evidenced by the endorsement of leading industry associations.

A total of 17 conferences and events were held during the four days of the Shows, attracting a total of over 1,500 delegates, who were able to acquaint themselves with the latest developments and technologies in their respective industry sectors. This underpins the wide recognition and support that the Shows enjoyed as true industry events and the importance that industry networking plays as an integral part of the business platform that is Automechanika Johannesburg, Futuroad Expo and Scalex Johannesburg.

2017 Automechanika Johannesburg figures at a glance:
Total Number of Visitors 12 781
Total number of exhibitors 320
Number of exhibitor countries 26
Number of International Pavilions 8
Total Square metres 16 313 Nett sqm
32 626 Gross sqm
Exhibitor Countries:
Argentina, Belgium, Bulgaria, China, Egypt, France, Georgia, Germany, Hong Kong, India, Indonesia, Iran, Italy, Korea, Lithuania, Netherlands, Pakistan, Philippines, Poland, Russia, Taiwan, Thailand, Turkey, UAE, UK, USA

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300 employees at some 30 locations, the company generates annual sales of around €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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