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Automechanika Riyadh: Messe Frankfurt Middle East announces launch of Automechanika Riyadh 2018

Feb 1, 2017

Exhibition to alternate between Automechanika Jeddah creating more business opportunities in vast Saudi auto aftermarket

Dubai, UAE: Messe Frankfurt Middle East has announced the launch of Automechanika Riyadh 2018 today (1 February), as the region’s leading exhibition organiser expands its presence further in the Kingdom’s vast automotive aftermarket.

Automechanika Riyadh will take place from 5-7 February 2018 at the Riyadh Exhibition Centre, and will take place every two years. The three‑day event will alternate between the existing Messe Frankfurt-organised Automechanika Jeddah, which will now become a biennial event, with the 3rd edition taking place in 2019.

Automechanika Riyadh 2018 is organised in partnership with Saudi-based Al-Harithy Company for Exhibitions (ACE), and is the 17th global instalment of Automechanika, the world’s most successful automotive aftermarket trade fair brand.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said the dual platform of Automechanika Riyadh and Automechanika Jeddah will provide more business opportunities spanning the automotive aftermarket in the Kingdom’s Western, Central, and Eastern regions.

“Given the encouraging response to Automechanika Jeddah, we are confident that Automechanika Riyadh will enable us to successfully reach and engage with the significant markets of the Central and Eastern regions, which will strengthen the event’s footprint,” said Pauwels.

“The new exhibition is also another step in our carefully orchestrated plans of expanding the reach of the Messe Frankfurt family of shows across the Kingdom,” he added.

Automechanika Riyadh is set to significantly boost access for international players into Saudi Arabia’s spare parts market, which is well on the road to recovery.  According to analysts Frost & Sullivan (F&S), the total revenues in the Kingdom’s automotive aftermarket, including Jeddah to the West, Riyadh Central, and the Eastern region of Dammam, Dhahran and Al Khobar,  will grow 5.1 per cent annually over the next five years, reaching SAR 33.62 billion (US$8.9 billion) in 2021.

Major revenue is expected to be generated by regular maintenance parts such as tyres (SAR 10.5 billion), batteries (SAR1.56 billion) and lubricants (SAR 6.01 billion), while brake pads are expected to account for almost 25 per cent of ‘other parts’ category (SAR15.550 billion).

Michael Johannes, Automechanika’s Brand Manager, said: “Automechanika Riyadh will not only open up the burgeoning sales potential in Saudi’s Central region, but will also extend its reach to the Eastern Region and the main Dammam urban conglomeration, which is within a 3-hour drive of the Capital, and a 40 minute flight away.”

Automechanika Riyadh will focus on the six main product groups of Parts & Components, Electronics & Systems, Accessories & Customizing, Repair & Maintenance, Tyres & Batteries, and Car Wash, Care & Reconditioning.

Hadi Al-Harith, Managing Director of ACE, added: “It gives us great pleasure to continue our association with Messe Frankfurt Middle East and extend the reach of the Automechanika brand into Saudi’s Central and Eastern regions. This expansion is a result of dedicated teamwork and close interaction with various stakeholders as we continue to try and fulfil all our clients’ requirements.”

Messe Frankfurt Middle East, the UAE-based subsidiary of Messe Frankfurt Group, is also the organiser of Automechanika Dubai, the wider Middle East and Africa’s largest automotive aftermarket trade exhibition.

With a total area is 15,000 sqm, the Riyadh Exhibition Centre provides a modern and easily accessed venue, with four halls of different sizes. The complex has independent facilities for each hall for reception and registration services and security arrangements.

Warehouses, temporary storage facilities and dedicated loading and unloading areas are available for the benefit of exhibitors on the eastern side of the complex.  More information about Automechanika Riyadh is available at: www.automechanikariyadh.com.

-ENDS-

Notes to editors:

Automechanika Dubai show profile:
Automechanika Dubai is the largest trade exhibition for the rapidly developing automotive aftermarket in the wider Middle East and Africa region. In 2016, it featured 2,017 exhibitors from 58 countries, with a trade visitor attendance of 30,018 from 138 countries.  The trade fair covers the full range of parts for motor vehicles as well as components for the drive, chassis, body, electrics and electronic groups. It also covers equipment for vehicle service and repair, bodywork repair and painting, tyres, batteries and performance systems.
Automechanika Dubai is the perfect platform to meet new contacts, discuss new trends and technological developments, and to keep up to date with industry knowledge and source new products and solutions from the world over.  The 15th edition of Automechanika Dubai will be held from 7-9 May 2017. Show website: www.automechanikaDubai.com

Automechanika Jeddah show profile:
Automechanika Jeddah is Saudi Arabia’s only dedicated trade show for the automotive aftermarket, delivering an unmatched platform for the world’s leading auto aftermarket suppliers and manufacturers to establish long-lasting business relationships with buyers and distributers from throughout Saudi Arabia.  The inaugural edition in 2016 featured 184 exhibitors from 26 countries, and attracted 5,009 trade buyers. More information is available at www.automechanikajeddah.com.

Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating over €640* million in sales and employing 2,364* people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international sales partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, a total of 138* trade fairs were held under the Messe Frankfurt umbrella, of which more than half took place outside Germany.
Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
Further information on the company can be found at http://m-es.se/Fj86
*Preliminary figures for 2016

About Messe Frankfurt Middle East GmbH
The portfolio of events for Messe Frankfurt Middle East includes Automechanika Dubai, Automechanika Jeddah, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Intersec Saudi Arabia, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Paperworld Middle East, and Prolight + Sound Middle East.  The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Business in Beauty Summit, the Light Middle East Conference, Smart Traffic Middle East, and Future Mobility. For more information, please visit our website at www.messefrankfurtme.com

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