Michael Johannes is Vice President Mobility & Logistics at Messe Frankfurt. Johannes oversees some 50 events around the globe comprising automotive trade fairs, conferences, motorcycle shows and motoring festivals. There is no question, however, that the most successful brand is Automechanika, which currently boasts 15 Automechanika shows in 14 countries.
Mr. Johannes, why did you decide to launch the international Automechanika Body & Paint World Championships?
By launching the ‘Body & Paint World Championships’, we have created an interactive event with great appeal that represents an investment in the field of body and paintwork. The industry has long had its own home in Frankfurt in Hall 11, but 2021 marks the first time that it will be an independent product group. With the new ‘Body & Paint’ branding, we have created a new platform for all offerings in the field of body and paintwork. And along with everything on offer at the exhibition itself, that is a great deal: this includes ‘Collision talk’, an event that has been a great success here since its introduction at the 2014 event, and our range of training and professional development opportunities for automotive professionals covering the full scope of accident repairs – from the initial damage report through to the finish. Our efforts here enjoy the support of numerous industry players, including Carbon, Glasurit, SATA, Sehon, Wieländer+Schill, ZDK, ZKF and TAK. Now we are going even further with the launch of these international championships.
How is the competition structured?
The competition is being held in six different countries: England, South Africa, China, Dubai, Mexico and Germany. Workshops can apply to take part in the Automechanika event of their choice. Our participants are tasked with designing the hood of a car. They will be supported by sponsors such as DeBeer Refinish, Octoral and SATA. Each hood design should be inspired by the country in which the Automechanika event is taking place. Be it a Union Jack in England or an opulent gold design in Dubai, is up to participants to decide how they proceed. The hood creations will be exhibited in a special showcase at the event, and a panel of experts will be charged with selecting a national winner at each show. The six national winners will then compete in a grand finale at Automechanika Frankfurt.
How can people enter the competition?
Workshops can apply online at automechanika.com/wettbewerb to take part at the Automechanika in their country. Sponsors will then select the competitors. Visitors and Automechanika fans will be able to vote for their favourites at the event and online. The hood creation receiving the most votes wins the people’s choice award, for which they will receive a surprise package from SATA. Companies that would like to join the road show as sponsors are welcome to get in contact with us.