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Erwin Feldhaus, Director CEE, ProMéxico (l.) and Michael Johannes, Brand Manager Automechanika
Declaration of intent between Automechanika and ProMéxico
Automechanika, the world’s leading trade-fair brand in the B2B sector and Mexico’s ProMéxico business-promotion organisation have signed a declaration of intent to stimulate the growth of the Automechanika fairs in Frankfurt and Mexico City. On the one hand, Messe Frankfurt will support Mexican automotive companies wanting to expand into the international market within the framework of the next Automechanika in Frankfurt from 11 to 16 September 2012. On the other hand, the attention of international customers will be drawn to the associated fair in Mexico City which will open its doors at the ‘Centro Banamex’ Convention and Exhibition Centre in Mexico City in July 2012.
In addition to joint marketing activities with Automechanika Frankfurt, ProMéxico is planning a conference on the automotive supply chain in association with Automechanika PAACE 2012. To be called, the ‘Automotive Supply Chain Summit’, the conference will be held in the immediate vicinity of the fair in Mexico City. A road show on the subject is also being planned for March 2012. Apart from Germany, the target countries are Turkey (Istanbul), Serbia (Belgrad) and Russia (Moscow).
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