More or less every company has its regular position at Automechanika. And has had so for many years. Automotive supplier Bosch has been exhibiting at the world’s biggest trade fair for automobile parts, workshop & filling-station equipment, IT & management, car washes, accessories and tuning since the very beginning. Over the years, visitors learnt they could find Bosch in Hall 8. But not just there, however. For reasons of space, the company had to locate certain product segments in other halls.
Now, Bosch has decided to bring together its various product worlds from the different exhibition stands and halls in a single location. Therefore, the company will move from its previous position to the neighbouring Hall 9 where it can present all brands under the same roof on 2,800 square metres of exhibition space.
“For us, Automechanika is an outstanding platform to present new products and services, and, in particular, to cultivate our business relationships and make new contacts”, says Robert Hanser, President, Bosch Automotive Aftermarket, summarising the company’s objectives.
From now on, workshop specialists and Bosch customers will no longer have to search for the company’s products at a variety of places throughout the fair but will find them all in the same place together with the appropriate contact people.
Thus, visitors to Automechanika 2012 will find everything revolving around workshop equipment, tools, bodywork, paint, filling stations, washing and automobile care in the western sector of Frankfurt Fair and Exhibition Centre. As in the past, the eastern sector focuses on parts, systems, accessories and tuning.
As always at Automechanika, visitors can plan their visit to the fair in accordance with their specific interests and, therefore, make an immediate start at the right place.
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