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Reifen goes Automechanika

Logo REIFEN

From 2018, REIFEN will be held as a co-located show concurrently with Automechanika in Frankfurt in  the new hall 12. Thus, Messe Frankfurt and Messe Essen offer the industry a joint event at the same time and place. The decision of the two leading fair and exhibition companies to concentrate their resources and expertise will benefit both trade and industry because REIFEN not only perfectly complements the Accessories & Customizing product segment at Automechanika but also opens up new perspectives for the tyre trade at Automechanika.

New perspectives for the tyre industry

Detlef Braun, Member of the Executive Board of Messe Frankfurt (left), and Oliver P. Kuhrt, CEO of Messe Essen

Detlef Braun, Member of the Executive Board of Messe Frankfurt (left), and Oliver P. Kuhrt, CEO of Messe Essen

Oliver P. Kuhrt, CEO of Messe Essen: "Together with Messe Frankfurt, we are bringing the tyre industry together with the automotive aftermarket and presenting its complete process chain. The exhibitors at REIFEN will reach even more visitors at the new location in Frankfurt parallel to Automechanika, including the international decision takers from the industry, the garages and the trade.”

In addition, exhibitors at REIFEN will profit from the international network of Automechanika with 16 other events in 15 countries at the moment: From then on, REIFEN will also take place there in parallel.

Statements from the sector:

Stefan Hay, Director of the National Tyre Distributors Association (UK)

Stefan Hay, Director of the National Tyre Distributors Association (UK)

Stefan Hay, Director of the National Tyre Distributors Association (UK):
“REIFEN and Automechanika are two of the most popular European trade shows and have always been heavily supported by our tyre retailer, supplier and aftermarket members who see both as exceptional networking events. Having the two events co-located in Frankfurt from 2018 onwards, not only makes logistical sense, but also provides our members with an opportunity to promote their products and services, under one roof, to a truly global audience. This, combined with the new annual Automechanika Birmingham show is, in our opinion, a very welcome development for tyre retailers, suppliers and the aftermarket.”

Harald Hahn, Vice President of the ASA-Bundesverband:

Harald Hahn, Vice President of the ASA-Bundesverband

Harald Hahn, Vice President of the ASA-Bundesverband

“The German Association of Manufacturers and Importers of Vehicle Servicing Equipment (ASA-Bundesverband) welcomes the plan to organise the two leading trade fairs REIFEN and Automechanika concurrently in Frankfurt as from 2018. That will create a very interesting platform for workshop equipment suppliers, on which to be able to present their innovative products and solutions to an even wider trade and professional public. And tyre service businesses will also benefit from this development. General vehicle services are becoming ever more important for them. Bringing the fairs together at the same time and in the same location offers specialists in the tyre-servicing sector lots of opportunities to get comprehensive information about innovative solutions for other vehicle services.”

Peter Wagner, Vice President of Independent Aftermarket and CEO Continental Aftermarket GmbH:

Peter Wagner, Vice President of Independent Aftermarket and CEO Continental Aftermarket GmbH

Peter Wagner, Vice President of Independent Aftermarket and CEO Continental Aftermarket GmbH

“The two leading trade fairs, REIFEN and Automechanika, at the same time and place – for us, this represents an outstanding platform for showing our enormous spectrum of products all together and at a glance. The main beneficiaries of this will be our customers from the automotive aftermarket and the tyre trade who will find us not only with premium tyres but also, for example, with matching tyre-pressure control systems in OEM quality. For tyre dealers in particular, it is increasingly important to offer other automotive services. Hence, we will be able to present our products to several different target groups at one and the same event.”

Mr. Süreyya Enten, Key Account Manager, Maxion Wheels:
“Except Automechanika Dubai, Automechanikas are not that strong in the Tires and Wheels product group. We believe that getting Reifen as a partner will open new opportunities for Tire and wheel manufacturers. For next year we will be looking forward to see the REIFEN’s effect on Automechanikas, especially on Istanbul.”

Mr. Surender Singh Kandhari, Al Dobowi Group Chairman:

Mr. Surender Singh Kandhari, Al Dobowi Group Chairman

Mr. Surender Singh Kandhari, Al Dobowi Group Chairman

“Al Dobowi Group has been participating in Reifen Essen and Automechanika Dubai and Jeddah for the past several years. We are pleased and eager with this development of having both shows combined in Frankfurt in the year 2018. This will enable our tyre brands Infinity and Eternity reach a wider audience of consolidated industry stakeholders. This show will truly become a melting pot of all players from the tyre and automotive aftermarket industry making connectivity well in place, nurturing business opportunities – as these shows have always proven in its previous editions.”

Mr. Oğuz Ay, International Sales and Marketing Manager, Petlas Tires:
“It is very well known that the REIFEN is the No1 tires exhibition in the world. We are very glad to hear that there will be a collaboration between REIFEN and Automechanika brand. Looking forward to see the outcome of this union as it might bring new buyers and big names as well as suppliers to tire manufacturers.  To improve the effects of this collaboration you can collect all company details and open special sections on the catalogues for tires.”

 

Infographic: Reifen 2018 in Frankfurt - taking place in parallel with Automechanika Frankfurt
Infographic: Reifen 2018 in Frankfurt - taking place in parallel with Automechanika Frankfurt
Infographic: Reifen 2018 in Frankfurt - taking place in parallel with Automechanika Frankfurt